Aldi Just Announced Its Fan-Favorite Products — Here’s What People Love
Now in its fifth year, the Aldi Fan Favorites survey is designed to share which Aldi products customers love most. The survey gives consumers an idea of what Aldi fans actually enjoy about the store’s groceries.
The survey lists the 13 most popular Aldi products in the country, and highlights rising grocery trends, which ultimately shapes how fans shop at the popular German-owned grocery store. As a bonus to this year’s list, for the first time, Aldi fans can get the Fan Favorite winners delivered to their home with DoorDash. Shoppers who add three or more of the 2023 Fan Favorite items to their DoorDash cart will get $10 off their order, too.
“Our loyal shoppers are always vocal about their love for Aldi products and over 70,000 of them sang praises in this year’s Fan Favorites survey,” Scott Patton, Aldi’s vice president of national buying, said in a press release. “Their feedback is invaluable, which is why we were excited to introduce new survey categories inspired by our fans’ interests, including ‘TikTok Made Me Buy It’ among others.”
Here’s a breakdown of this year’s Aldi Fan Favorites by category.
TikTok Made Me Buy It: Friendly Farms Cottage Cheese
Rookie of the Year: Friendly Farms Low Sugar Greek Yogurt
Ready When You Are: Mama Cozzi’s Pizza Kitchen Take and Bake Deli Pizza
Snacks for Everyone: Happy Farms String Cheese
Cream of the Crop: Avocados
On the Lighter Side: Simply Nature Avocado Oil
Protein Pick: Kirkwood Fresh Chicken
What a Deal: Clancy’s Kettle Chips
Great Catch: Fresh Atlantic Salmon with Mediterranean Herb
Raise a Glass: Belletti Sparkling Moscato Rosé
Choose Your Cheese: Emporium Selection Fresh Mozzarella
Sweet Tooth Satisfaction: Specially Selected Ice Cream
Sauce on the Side: Specially Selected Vinaigrette Dressings
As far as what Aldi fans love most about groceries, the survey revealed four different answers.
First, TikTok trends are definitely driving aisle visits. Due to the recent cottage cheese and yogurt cluster trends, Aldi witnessed cottage cheese sales spike by over 14%.
Secondly, Aldi fans love dairy. Dairy items took up the top spot in five of the 13 categories, with Happy Farms String Cheese taking the top spot in the entire survey.
Additionally, the survey revealed that quick meal solutions are still a very popular trend. Mama Cozzi’s Pizza Kitchen Take and Bake Deli Pizza was voted as the third most popular overall product in the survey and is a current 5-peat Fan Favorite category winner since the survey’s launch in 2019.