Aldi Just Announced Its Fan-Favorite Products — Here’s What People Love

Nathan Hutsenpiller
Nathan Hutsenpiller
Nathan Hutsenpiller is a photographer and writer residing in Queens, NY. He specializes in portrait, street and skateboard photography while also pursuing a career in photojournalism. Some of Nathan's photos have been featured in the upcoming book "Heart" by Lucas Beaufort,…read more
Follow
published Jul 25, 2023
pinterest
comments
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Aldi storefront with graphic shapes
Credit: Carina Romano

Now in its fifth year, the Aldi Fan Favorites survey is designed to share which Aldi products customers love most. The survey gives consumers an idea of what Aldi fans actually enjoy about the store’s groceries. 

The survey lists the 13 most popular Aldi products in the country, and highlights rising grocery trends, which ultimately shapes how fans shop at the popular German-owned grocery store. As a bonus to this year’s list, for the first time, Aldi fans can get the Fan Favorite winners delivered to their home with DoorDash. Shoppers who add three or more of the 2023 Fan Favorite items to their DoorDash cart will get $10 off their order, too. 

“Our loyal shoppers are always vocal about their love for Aldi products and over 70,000 of them sang praises in this year’s Fan Favorites survey,” Scott Patton, Aldi’s vice president of national buying, said in a press release. “Their feedback is invaluable, which is why we were excited to introduce new survey categories inspired by our fans’ interests, including ‘TikTok Made Me Buy It’ among others.”

Here’s a breakdown of this year’s Aldi Fan Favorites by category.

Credit: Courtesy of Aldi

TikTok Made Me Buy It: Friendly Farms Cottage Cheese

Credit: Courtesy of Aldi

Rookie of the Year: Friendly Farms Low Sugar Greek Yogurt

Credit: Courtesy of Aldi

Ready When You Are: Mama Cozzi’s Pizza Kitchen Take and Bake Deli Pizza

Credit: Courtesy of Aldi

Snacks for Everyone: Happy Farms String Cheese

Credit: Courtesy of Aldi

Cream of the Crop: Avocados

Credit: Courtesy of Aldi

On the Lighter Side: Simply Nature Avocado Oil

Credit: Courtesy of Aldi

Protein Pick: Kirkwood Fresh Chicken

Credit: Courtesy of Aldi

What a Deal: Clancy’s Kettle Chips

Credit: Courtesy of Aldi

Great Catch: Fresh Atlantic Salmon with Mediterranean Herb

Credit: Courtesy of Aldi

Raise a Glass: Belletti Sparkling Moscato Rosé

Credit: Courtesy of Aldi

Choose Your Cheese: Emporium Selection Fresh Mozzarella

Credit: Courtesy of Aldi

Sweet Tooth Satisfaction: Specially Selected Ice Cream

Credit: Courtesy of Aldi

Sauce on the Side: Specially Selected Vinaigrette Dressings

As far as what Aldi fans love most about groceries, the survey revealed four different answers.

First, TikTok trends are definitely driving aisle visits. Due to the recent cottage cheese and yogurt cluster trends, Aldi witnessed cottage cheese sales spike by over 14%. 

Secondly, Aldi fans love dairy. Dairy items took up the top spot in five of the 13 categories, with Happy Farms String Cheese taking the top spot in the entire survey. 

Additionally, the survey revealed that quick meal solutions are still a very popular trend. Mama Cozzi’s Pizza Kitchen Take and Bake Deli Pizza was voted as the third most popular overall product in the survey and is a current 5-peat Fan Favorite category winner since the survey’s launch in 2019. 

Lastly, Aldi fans love guac — like, love-love. Not only did the avocado have a huge comeback this year, reclaiming its 2020 ranking as top produce pick, but it also won in the “Lighter Side” category with Simply Nature Avocado Oil.