Aldi Is Rolling Out a Major Grocery Change, and Shoppers Should Be Thrilled

published May 16, 2024
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A shot of an Aldi food market sign that's bright and colorful with a blue sky in Hutchinson Kansas USA that was on 9-13-2020.
Credit: Robert D Brozek/Shutterstock

When it comes to buying affordable groceries, Aldi is one of the best places to shop. With cheap grocery items and lower-priced kitchen decor, Aldi knows how to deliver on what customers really want: The best products at the lowest prices. While many stores are increasing their prices due to market inflation, Aldi U.S. President Dave Rinaldo announced in a company press release that the retailer is doubling down on keeping prices low for customers, all while giving them the best-quality ingredients they can — including affordable seafood options.

Aldi is particularly focused on their sustainable seafood offerings this season, providing fresh and frozen fish products for customers at prices that fit their wallets. Aldi’s Fremont Fish Market brand has launched 50 new seafood items so far this year, such as Air Fryer Salmon with popular flavors like Brown Sugar and Maple Bourbon, Hickory Bourbon BBQ, and Honey Mustard. Aldi is also rolling out other products including North Atlantic lobster tails, black tiger shrimp, bacon-wrapped shrimp, butterfly grilled shrimp, herring fillets, and fresh Atlantic salmon with marinades.

Accessibility to an Aldi is also key, which is why the grocer plans on expanding with 800 new stores nationwide by the end of 2028. Currently Aldi has 2,200 grocery stores in the United States, and a quarter of U.S. households are already shopping there regularly. These particular efforts to slash product prices is to “put $100 million back into customers’ wallets,” according to their recent press release. Along with affordable seafood, shoppers can also find discounted prices on their favorite travel-ready snacks and summer essentials, like picnic and barbecue needs.

Needless to say, Aldi shoppers are going to be thrilled to see decreased prices in a time where prices are rising everywhere else — especially when it comes to their favorite seafood dinners. According to the USDA, food price averages continue to increase year-after-year; the Consumer Price Index reported a 2.2% increase in prices between March 2023 and March 2024.

“Aldi is always looking for ways to help customers save money, but with more experts warning of persistent inflation, the time was right to deliver even greater discounts on our already-low prices for the second year in a row,” Rinaldo explains in the press release. “We don’t want food prices to hold people back from getting together with friends and family or spending time outdoors this season.”