Everything You Need to Know to Submit for The Kitchn’s 2024 Grocery Essentials

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Credit: Photo: Alex Lepe; Food Styling: Tom Hoerup

The Kitchn Grocery Essentials — our fifth annual guide to the 100 most exciting and necessary groceries for right now — is back! Year after year, our editors spend hours tasting, testing, and debating the foods we buy every week to narrow it down to our absolute favorites for shopping and eating well at home. And this year, for the first time ever, we’re accepting submissions from brands.

For 2024, we’re shaking things up a little: Our list will spotlight our favorite store-bought shortcuts. Think: jarred sauces that make the same ol’ weeknight dinner a lot more fun, frozen finds that are (almost) better than homemade, the canned and bottled drinks — with or without alcohol! — we always have on hand, and so much more.

If you represent a brand, keep reading below for everything you need to know about how to submit.

What Are We Looking For?

We’re looking for items from every square foot of the grocery store — virtual or IRL. Does it help home cooks save time in any way? We want to hear about it — especially if it falls within one of the following categories:

  • Pantry
  • Fridge
  • Freezer
  • Proteins
  • Bread & Breakfast
  • Snacks
  • Desserts
  • Drinks

For more examples of the types of products we include, check out last year’s The Kitchn Grocery Essentials.

How Do You Submit?

Each product must be submitted via this online form

Please limit one product per form. If you’d like to submit a dip and a salad dressing, you’ll need to fill out two separate forms. If you’re submitting multiple flavors for one product, like French onion and ranch, fill out one form and specify the varieties you’d like us to consider.

After we’ve reviewed all submissions, we may ask for samples. (Samples must be available for testing in March 2024; we can work with you on how to best source them if you’re unable to send directly.)

Please send your submissions by March 15, at 11:59 p.m. EST.

Got any questions? Send us an email: groceryessentials@thekitchn.com. We can’t wait to see what you submit.