A Modest Propsal in Brooklyn

A Modest Propsal in Brooklyn

Chris Phillips
Feb 2, 2007

Whole Foods broke ground in Brooklyn in November. The 68,000-square-foot store going up on the corner of Third Avenue and Third Street is scheduled to open in about ten months.

Park Slope Neighboors, a "neighborhood organization committed to the protection and enhancement of quality of life in Park Slope", recently started a petition to ask Whole Foods to modify their plans for the Brooklyn site.

They say signing their petition is an opportunity to "help the natural & organic foods supermarket go green."

The group is asking for three changes:
• Eliminate at least one-third of the parking. Oversupply of parking encourages driving at the expense of better transit options,

• Replace rooftop parking with a green roof or solar panels, or both.

• Implement a comprehensive transportation-management plan, including jitney service, bus stops, bike parking, Pedicabs and fee-based parking.

Pedcabs might be pushing it, but the rest of this list sounds like reasonable recommendations that Whole Foods should implement. The high-end grocer should consider this part of their marketing and community relations plan. Whole Foods profits from the green movement and it is fair to expect them to invest in it as well.

With some encouragement from Park Slope Neighbors Commerce Bank pulled their plans for bright signage and three lane drive thru after hearing from the group. Commerce Bank built a branch that was is more palatable (but still looks a bit out of place for the area). Commerce also added a water fountain for dogs . . . very Park Slope!

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