5 Things to Ask Yourself Before Buying a Vitamix

updated May 1, 2019
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(Image credit: Emily Han)

The cult-like status that Vitamix blenders have acquired didn’t make sense to me until I used them in culinary school. We used these heavy-duty blenders frequently to make food quickly, and to make certain dishes ultra-smooth. I discovered that they really are little bits of magic in the kitchen. I want one, but they are expensive. Like, really expensive. How could I ever justify buying something like this?

If you’re in the same camp as me, answer the following five questions and let them guide your purchasing decision.

(Image credit: Faith Durand)

5 Things to Ask Yourself Before Buying a Vitamix

1. Do you know the difference between a Vitamix and a standard food processor or blender?

If you’re going to shell out a ton of money, you better know the difference between what a Vitamix has to offer versus your average blender or food processor. You need to do some research to justify the purchase. The Kitchn reviewed the Vitamix Professional Series 300, so that’s a good place to start learning.

There are also many quality blender alternatives to a Vitamix, including a lot of great ideas in the comments of this post. Have you looked at those options? You probably should.

2. How many green juices would you have to buy in order to pay for a Vitamix?

You guys, this magic blender is not cheap. If I was to buy this thing, it would be far and away be the most expensive thing in my kitchen (maybe besides my kitchen island). You have to know why you’re going to use the thing. If you dream of making juice in a Vitamix, how many juices would you have to drink to justify the purchase? More juice than you think. Do the math. Cry a little bit.

3. What Vitamix do you want to buy?

You have options when it comes to purchasing a Vitamix. You have the classic blenders, the personal blenders, and next-generation blenders. Do you buy it new, or do you buy it refurbished? What size do you need? Are you sure it will fit in your tiny apartment? Are you sure Vitamix isn’t about to release its next cool thing? Questions.

4. Are you at a point in your life where you’re ready to buy “forever kitchen tools”?

This is something I think about a lot when deciding whether to purchase something. Are you at that stage in your life when you splurge a little (or a lot) when you know something will last you a really, really long time? If you’re making the leap to reliable, durable things that have a great warranty, you’re on the right track to Vitamix heaven. Lucky you.

5. Your home is on fire. What do you grab?

Your Vitamix catalogue, your computer with lots of important documents on it, or a family heirloom that your grandmother gave you the last time you saw her?

I really hope you didn’t pick the Vitamix catalogue (you know they have an online store, right?), but if you did, think of the joy the blender will give you and let that knowledge guide you in the right direction.