10 Things Americans Have Stopped Buying (Starting with Cereal and Ending with Bread)

Faith Durand
Faith DurandSenior Vice President of Content at AT Media
Faith is the SVP of Content at Apartment Therapy Media and former Editor-in-Chief of The Kitchn. She is the author of three cookbooks, including the James Beard Award-winning, The Kitchn Cookbook. She lives in Columbus, Ohio, with her husband and two daughters.
published Jul 30, 2014
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Money.com just published a list of ten things that Americans have suddenly stopped buying, and foods make up most of the list (although guns also put in an appearance). Can you detect a theme?

Out of this list of ten things, six are edibles: Bread, cupcakes, chewing gum (the decline of chewing gum is also something we’ve mentioned recently), soda, cereal, and Chef Boyardee.

Yes, carbs and gluten seem to be on the decline as low-carb eating and gluten-free diets have taken hold the last several years. Cereal’s decline is also attributed to people turning to even more convenient foods in the morning, as reference in this article about the breakfast wars heating up over yogurt and other grab-and-go breakfasts.

Do you still buy cereal and bread? Or have you cut back in recent years? I remember growing up with cupboards stocked with cereal; now it’s more of a special treat.