From cheesesticks to whiskey, store-bought broth to chocolate, it's no surprise that certain food and cooking brands inspire a great deal of loyalty. Do you swear by a specific brand for your kitchen appliances? Do you purchase the store brand for most pantry staples but always buy this one particular kind of olive oil? Or maybe you gravitate towards a brand specifically for its pretty packaging? What are your non-negotiables?
A few examples come to mind: you may not be hung up on the brand of trash bags you use (or maybe you are!), but by god if anyone makes you clean your dishes with anything other than Dawn. Or perhaps after one too many disastrous experiences with flaky toasters, you've decided Breville's toaster reigns supreme. Come to think of it, the [insert delicious product name here] from Trader Joe's is worth driving 20 miles out of the way for. And Vitamix or BlendTec, anyone?
Readers, tell us! What brands or products have your unswerving loyalty?
Related: What Kitchen Cleaning Product Can You Not Live Without?
(Image: Emma Christensen)


Comments (84)
As far as kitchen stuff goes, nothing is coming to mind. Laundry detergent has to be Tide, though
must use gain - liquid. barq's rootbeer.
Hendricks gin for a martini but for a regular gin and tonic, any old gin will do. Silly, I know.
Hellman's mayo.
My husband loved King Oscar crosspack smoked sardines in olive oil (black wrapper). No other sardines will do. He was completely distraught when they were discontinued.
I am partial to almost all of the Trader Joes and 365 lines of pantry basics. Kashi cereals. For cleaning, I like Method and Mrs. Meyers. Krunchers if I have a chip craving. Love my ninja blender, I don't need a food processor because of it. I guess I used to be more brand specific, but I try not to buy too much processed foods anymore, so I buy lots more bulk and buy by ingredients more than brand now.
I swear by Lodge cookware, Trader Joe's fire-roasted tomatoes, Kitchen Basics broths (in a carton, all kinds), and Oxi-Clean.
Campbell's tomato soup, Kraft mac 'n cheese.
Call me cheap, but whatever is on sale usually works for me.
Jif peanut butter. Anything else is negotiable.
Cocacola ...
Barilla pasta.
King Arthur Flour. It is absolutely superior. I did without when I lived in Holland for a year...never again. And I don't know if this counts, but Coke, NEVER Pepsi, and Canada Dry, NEVER Schweppe's.
My weirdest loyalty is to Wolfgang Puck vegetable broth. I don't love his other broths, but his veggie broth is the best. You just have to look at a creepy photo of him on the label.
Nanita's Hot Green Chile (It's in most grocery stores in Denver). El Yucateco XXXtra Hot Habanero sauce when I can find it. And I've had tremendous luck with anything by Kitchenaid.
Off the top of my head, these food brands comes to mind: Lea & Perrin's Worcestershire Sauce, (Some health food supermarkets even carry bottles of those without the HFCS.) Lucero Miller's Blend EVOO, a specific raspberry vinegar brand my local Publix carries (I bought a different when they ran out, blech!). Any other brands aren't coming to mind right now. I usually like to try different products and brands all the time for special items, but mostly, I buy generic brands if there isn't a real healthier alternative. Although, my local supermarket's generic brand is pretty good with the ingredients.
Colgate. When I used to drink soda, Coke, never Pepsi, Jarritas and Milka over Fanta or the Crush line.
King Arthur flour! It's the only thing my family will use, especially for baking bread.
Clabber Girl baking powder, Jif, Lea and Perrins worchestershire, Sure, Wisk, Charmin, Crystal Light-
VitaMix.
Olive oil from We Olive.
Balsamic Vinegar from We Olive.
They have the best selection and you pay by the ounce. Bring in your own bottles. I use Ball jars. Great since they have the measurements on the jar already! We drive 20 miles once a month to fill up! Absolutely delicious.
Trader Joe's Maple Syrup. Best taste and value.
Green & Blacks Organic 70% Dark Chocolate is my top choice. (Ghiradelli Twilight Delight and Lindt 70% Dark are 2nd and 3rd)
Y.S. Eco Bees Farm Raw Honey
Ezekiel Bread
Stevia in the Raw
Kitchen Basics Chicken Stock
Gerolsteiner Mineral Water
Trader Joe's for many products. (nuts, kefir, produce, etc.)
They have THE BEST store bought Organic Sweet Potatoes. SO delicious roasted and cooled, eaten straight from the fridge plain. Super sweet.
Fage Greek Yogurt. It's simply the best!
And I love Muir Glen tomatoes, the fire-roasted are delicious and make a WONDERFUL quick bruschetta.
Drain, add a couple crushed garlic cloves, good olive oil and S&P. Great with fresh basil and sometimes I drizzle in a little honey or maple syrup to cut the acidity. Best if it sits on the counter all day, but is great right away.
There are only a few products that I'm brand loyal to: Hellman's (or Best Foods West of the Rockies), Heinz, Le Sueur peas, and Temptee Cream Cheese (although I can only get it at Passover now that I live on the West Coast, so I suffer). And one feminine hygiene product that can probably just be glossed over because it's not food. Otherwise, locally produced is how I try to shop!
Heinz Ketchup. Also, I finally broke my attachment to JIF peanut butter, but jelly/jam must be either Smucker's or homemade.
Kitcheny - King Arthur flours, Stewart's Shops milk and eggs and sour cream (upstate NY thing), Smucker's natural chunky peanut butter, Newman's Own organic marinara, Hellman's Canola mayo and the boy loves Sharp's creamy mustard and Adirondack flavored seltzers (I'm more partial to Polar because they have weird flavors).
Non-Kitcheny - Totally addicted to Tom's of Maine whole care toothpaste (peppermint is the fave) and Burt's Bees original lip balm. Also love Target brand Aveeno lotion, Suave green apple shampoo and conditioner, St. Ives apricot face scrub, and Ajax pink grapefruit dish detergent (or Bon Ami, since it smells AMAZING).
Everything else is totally negotiable, based on price and quality.
Sodas (Coke, Dr. Pepper, etc.) CAN"T do generic.
Heinz Ketchup. Hellman's Mayo.
Pop Tarts (my husband is a big kid)
For cleaning stuff I usually buy brand names (Gain, Dawn, etc)
Honestly, other than that, generic everything or whatever is cheapest all work great for me.
Pyrex measuring cups and storage containers, Bialetti Moka pot, Cacao di pernigotti cocoa powder, valrhona guanaja chocolate, Nielsen-Massey Vanilla, Indo-European and Penzy's spices, Fentimans ginger beer and Stubb's spicy barbecue sauce. Pretty much all the other non-produce items come from the bulk bin at Sprouts or from Trader Joe's.
Coffee - there's a locally roasted brand I like a lot, next choice is Whole Foods store brand because it's good for the money.
That's all I can think of, though. I'm a cheapskate, I guess!
Pepsi, Pepsi and more Pepsi.
Muir Glen for canned tomatoes
Hellman's for mayo
Strauss for yogurt
pastured (a raising method, not a brand name) for eggs
Mrs. Meyer's for the washing up
Tide and PG Tips are two I won't budge on, but Florida's Natural O.J., Claussen pickles (my Gram never had any other brand of pickles in her house, ever), Stubb's sauces and Hellman's/Best Foods mayo as well, Silk Light Vanilla...and I've got to have my Burt's Bees original lip balm, too, vintagejenta. I've used the same hair + body products for years SO there's definitely brand loyalty there...
another post on bramd loyalty?
*brand*
Yes, I'm super-loyal to a number of brands/items and would have minor melt-downs if they were ever discontinued.
- South River miso (esp. the sweet white miso)
- SAF instant yeast
- Gedney State Fair Nita Schemmel's Hot Bread and Butter Pickles
- Hellmann's/Best Foods and Kewpie for mayonnaise
- Seventh Generation unscented dishwashing liquid
- Lee Kum Kee for hoisin and oyster sauce
- Ames Farm single-source MN honey
- Fox's U-Bet chocolate syrup (nothing else will do for egg creams)
- Kadoya sesame oil
- Pyrex liquid measuring cups (not the weird new style)
Oh and Microplane graters (you'd have to pry it from my cold dead hands).
Diet Coke, Kraft Mac 'n Cheese and Cabot Seriously Sharp Cheddar. Most everything else is up for grabs.
I'll try just about anything but if I'm buying mayo or ketchup, yes, Hellman's or Heinz. When the deli only has packets of Hunts for my egg sandwich I kind of wrinkle my nose but I eat it. And DeCecco for dry pasta. When I was a kid there was a faux Oreo called Hydrox that were anathema. We told our parents we'd sooner have no cookies than endure the cheap imitation Oreo and we meant it.
JIF for peanut butter, Miracle Whip for mayo-ish spread, Cabot for sharp cheddar, Hershey's for chocolate syrup, Morningstar Farms for everything except burgers, Boca for burgers, Rasoi Magic for curry spice blends, and Tandoor Chef/Deep for frozen naan and samosas.
Otherwise, I have few loyalties, except maybe to Corelle. After tossing three sets of chipped, scratched, and broken plates in the trash, I'm never going back.
Muir Glen tomatoes, Fage Greek yogurt, Bulleit bourbon, Hodo Soy tofu products.
Morton's salt and Hellman's mayo.
Heinz Beans - and only the version imported from Britain baked in *lightly* sweetened tomato sauce. None of the American made Bush's baked beans or Heinz Baked Beans, which are disgustingly sweet. 14g of sugar per can compared to 7g. Ugh, gross.
La Brea baguettes and whole grain loaf;
St. Benoit yogurt;
Straus Family Creamery organic milk;
Bonne Maman preserves;
Quaker Oats; and
Cheerios!
I buy a certain brand of Balsamic Vinegar, available in Publix grocery stores, because it comes with a large square raffia fiasco on the bottom which makes an awesome bracelet.
Dualit toaster, Cuisinart, Kitchenaid Mixer for small appliances (brand loyalty by default - these items have lasted 15 years/more).
For baking, Kung Arthur flour, Ghiradelli choc. Chips, Nielson-Massey vanilla, Penzeys Vietnamese Cinnamon.
Only Heinz Organic ketchup, McCann's Irish Oatmeal. Surprisingly, I'm flexible as to mayo, sparkling water, and other items folks listed.
But only Mariage Freres tea will do for black tea. I've tried others but always go back.
For baking, I always use Ghirardelli chocolate and Nielsen-Massey vanilla.
I love many Trader Joe's staples - marinated artichoke hearts, fire-roasted peppers, bruschetta topping, roasted red pepper & artichoke tapenade, gold quality balsamic vinegar, dark choc mints, mini peanut butter cups, Montmorency dried cherries...you get the idea.
my only uncompromising loyalty is to jordandal farms chicken. any other chicken is just fowl.
*Gin - Hendrick's or Bombay Sapphire for martinis. Anything else, give me something to mix with it.
*Ketchup - Heinz Organic
*Sriracha - can't recall the name right now but it has the rooster on the front and the green cap.
*Olive oil - (store brand but, oh my, what a store brand) from the Shoreline Deli in Pensacola, FL.
*Instant coffee - (for making homemade lattes), Bustelo.
*Ginger cookies - Trader Joe's Triple Ginger cookies. Not the thin wafer, the real-deal cookies with three forms of ginger. My waistline is grateful there's no Trader Joe's nearby.
*Mayo - Kraft Olive Oil.
*Chewing gum - Big Red
*Yogurt - Fage
*Liquid dish soap - Dawn
*Soft drink - Diet Mountain Dew. Nothing else.
*Kitchen Aid stand mixer. Love.
Muir Glen tomatoes, Classico spicy red pepper sauce, Heinz ketchup, French's mustard
Appelgate Farms meats, Niman ranch bacon, Boursin cheese, Method dishwasher pellets, Brawny pick-a-size paper towels.
Pretty much everything else: Trader Joe's.
Never anything but Heinz ketchup, Hellman's/Best Foods mayo, Lea & Perrins Worchestershire (I didn't know there was another option) Tide and Charmin. If my local store was out of these, I'd go somewhere else rather than try another brand.
missjulia - *giggle*
I can only think of a few shopping-list items that Have to be a certain brand... Lea & Perrins for Worcestershire sauce is one. Huy Fong brand Sriracha is another (I probably love the rooster as much as the sauce). I will unhappily live without most dried herbs and spices until I have time to make a trip to the Spice House. And while I always have a revolving collection of various mustard types, if there is no jar of plain old Maille Dijon then I'm 'out of mustard'.
I love the original scent of Purex laundry detergent, but it's become harder and harder to find.
Wow. This has made me realize I have very few brand loyalties. EXCEPT Best Foods (Hellmans) mayo. Every time I've strayed, I've regretted it.
CMCINNYC: Hydrox cookies have been discontinued, but they were around first, by a few years. Oreos were the cheap imitation of the original Hydrox. Sorry.
I have to eat low sodium, so I wind up moving between brands as lower-sodium versions are available. RIght now I like Hunt's no salt added tomatoes (the only brand of whole peeled unsalted tomatoes I can buy locally), Progresso Unsalted Chicken Stock, iGourmet Parmigiano Reggiano (the real stuff is much lower in sodium than the domestic stuff), and Heinz Ketchup with no salt added.
In non-sodium stuff, I'm also a King Arthur Flour man.
More than I'd like to admit
-Food-
Best Foods Mayo
Hunts ketchup (it doesn't have HFCS in it)
Guittard chocolate chips
Trader Joe's or Barilla marinara sauce
Barilla pasta
Chobani Greek yogurt
Tillamook "regular" yogurt
-Non Kitchen-
Scott toilet paper
Kirkland paper towels
Kirkland ibuprophen & naprox
Schweppes for gin and tonic but Canada Dry for bourbon and ginger.
Wheat Thins crackers, President's Choice Diet Lemonade, Heintz Ketchup, Kraft peanut butter, Kraft caramels, Ghiradelli brownie mix (you will never want to make home made brownies again), President's Choice Ice Cream, Quaker Oats, Liberté Méditerinée lemon yogurt. and anything else PC. So good.
Junk food:
KFC; Taco Bell Fire Sauce; Wendy's Burgers; McDonalds' fries; Subway over Quizno's.
Lays Potato chips; Fritos corn chips.
Non Food - Palmolive Dish soap, All Free and Clear, Scott Toilet Paper, Curel Lotion
Food Items: Trader Joe's Extra Virgin Olive Oil, Simply Jiff Peanut Butter, Generic Spiral Mac and Cheese, Yoplait Yogurt, Trader Joes Romaine Lettuce Heads (in the 3 pack), Hidden Valley Ranch, Ken's Steak House Honey Mustard Dressing,
Smucker's low sugar strawberry or raspberry jam
Bubbie's pickles
Beaufor whole grain mustard
TJ's pomegranate white tea
Huy Fong chile garlic sauce
Morningstar frozen veggie sausage patties
I could list brands we are loyal to all day.
Vitamix for a blender (mine is a nice vintage one I inherited from my grandfather-mail ordered from the pages of organic gardening mag). All Clad for cookware. Hood milk, Peter Pan peanut butter, Purina or Wellness dog food, Charmin Sensitive toilet paper, cotonelle wipes. Dr. Pepper or Mr. Pibb soda. Ball canning jars. Sony electronics, motorola phones. Kate's butter, poland spring water, mahatma rice, absolut vodka, Fage yogurt, gillette fusion or venus razors. Vampire or Liberty creek wines.....the husband is especially picky and can tell the difference immediately.
I have afew loyalties, I am a big fan of King Arthur and White Lily flours, Cholula, Sriracha, Tabasco, Simply Heinz ketchup, and Fage greek yogurt...also, since moving to Michigan, Koegel's hot dogs are pretty damn great. Other than that, if it's fairly priced and doesn't contain any crazy ingredients, I'll give something new a whirl. I like variety and I'm a major sucker for anything in a pretty package.
Kitchen:
Nielsen-Massey vanilla bean paste
Penzey's Vietnamese extra-fancy cinnamon
Organicville Mushroom marinara sauce (only until I find a scratch recipe we like better, but so far, this wins)
Microplane graters
Other:
Suki Pure skin care line
Alima Pure mineral make up
7th Generation recycled toilet paper
The only ones I can think of are Tide, Dawn, Canada Dry, and Dove or Caress bar soap.
Nielsen-Massey Vanilla and Duke's Mayo (I stock up when I'm in the south)
I could not make my biscuits without white lily flour.
Heinz ketchup
no yolk egg noodles
cremette elbow macaroni
and I love kitchenaid- even my veggie peeler is kitcheaid
Daisy sour cream, cottage cheese, etc. They are the only store brand whose ingredient list doesn't look like a science experiment.
Applegate Farms for hot dogs.
Crazy Richards for peanut butter.
Trader Joes for other nuts and nut butters.
King Arthur flour. Bread doesn't work out right with anything else.
War Eagle Mills spelt flour.
To the person who mentioned South River Miso, I bought a handful of their jars to try. I was really excited about it. In the end, the barely one is the only one I like. Their sweet white doesn't seem enough like miso to me. I'm still taste-testing my way through miso, but I'm leaning toward Hikari Miso.
This is going to sound weird, but Aldi's canned diced tomatoes are the BEST canned tomatoes EVER! Whenever I make pizza sauce, I only use those. For canned tomatoes (and even the fresh ones being sold in the winter), they taste so fresh.
Bounty - Select-a-size....nothing else will do. I will leave the store empty handed rather than by any other paper towel.
*buy....need edit button
MIRACLE WHIP! Frenches, Heinz, A&W Root Beer, Presidents Choice white cheddar macaroni and cheese (its a million times better than KD) Old Dutch chips... and more I am sure... This top the list though
Heinz ketchup and Reynolds Wrap aluminum foil. I'm flexible on pretty much everything else.
Applegate Havarti Cheese OMG!
Nancys cottage cheese
Xochitle tortilla chips
Muir Glen tomato sauce
San-J soy sauce
Ecover dish detergent
vapoure make up ( it's amazing and all natural)
Love love love my Vita-Mix blender. I have a friend with a Blend-Tech and it's good but my Vita-Mix is my baby.
Also, love La Tourangelle toasted sesame oil. One of my absolute favorite snacks in the world is popcorn. Drizzle the oil over a little air-popped popcorn, sprinkle on some salt and maybe a little garlic powder or smoked paprika and you have a perfect, not terrible for you snack.
I realize from reading these, I seem to have very few loyalties! Even if I really enjoyed one brand's product, I often want to try something new.
But I guess I would go with Best Foods mayo and Clausen's pickles.
Tapatio and Tabasco. There are no substitutes for either in my mind.
King Arthur Flour, Kitchen Basics broth, Skinners no bake lasagne noodles, and Claussen pickles.
Oh, and Penzey's spices!
Dakota Maid bread flour. Not only is it local, but as the only such state owned facility in the country, I'm eating the delicious Bread of Socialism with every bite. They actually have a really interesting history, too.
Everything Wegmans! I consider myself a picky, anti-generic consumer but thanks to reading reviews over the past couple of years, I have tried and now love their mayo, paper towels, toilet paper, mint "Oreos", culinary stock, finishing sauce, & basting oil, among other things. I have yet to be disappointed in anything with the Wegmans label. It's not food-related but I can't live without my Dyson vacuum either.
I am mostly a generic/cheapest person, but I do prefer Viva paper towels, Cascade dishwasher soap (the little nugget-like things), Ken's honey mustard, Jif peanut butter, Smucker's Raspberry preserves, and Ghirardelli chocolate chips for cookies.
Oh, and if I'm buying a paper copy of a classic book, I prefer the Signet edition. :D
Surprised that nobody's brought up the Mac/PC thing...
It's really interesting to read through here and see what brands and what kinds of products get mentioned a lot. :) PS - I've gotta agree that King Arthur flour is best, but I don't always get it. Sometimes I just get the cheap one.
Rosarita refried beans. Vlassic dill relish. Buitoni pesto.
I looooove Le Creuset kitchen stuff, also I am very much in love with Peugot salt and pepper mills.
Regarding food, I am in love with Lindt chocolate, Oryza rice and Irish butter.
Tillamook cheddar, CocaCola, King Arthur flour, and I'm pretty loyal to a bunch of Trader Joe's items (especially when it comes to black licorice).
Coca Cola
Kraft Mac and Cheese for instant, Stouffer's frozen mac and cheese for something more homemade
Gorton's Fish Sticks
Hershey's cocoa
Arm and Hammer baking Soda
Campbell's chicken noodle soup
Hormel Bacon
Boar's Head Deli Meat
Cottenelle Toilet tissue
Mr. Clean Magic Eraser
Crest Toothpaste
Pledge Furniture Polish
Best Food's mayo, Heinz ketchup, Lodge cast iron, Kirkland Signature- Costco can do no wrong, Coors Light, Kraft macaroni and cheese, that Hungarian paprika in a tin.