Would You Buy This $2,200 Fridge of the Future?

Would You Buy This $2,200 Fridge of the Future?

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Susmita Baral
Jan 11, 2017
(Image credit: LG)

LG Electronics recently announced that they are expanding their line of fridges that come with the popular InstaView feature, which lets people peek inside their fridge without having to open the door. Consumers simply knock twice on the glass panel to illuminate the interiors of the refrigerator and receive a clear look of what's inside.

Right off the bat, this could be a useful feature for those suffering from decision fatigue and are guilty of leaving the refrigerator door open for too long. According to Good Housekeeping, an open door makes up for 7 percent of a refrigerator's energy use and that carelessly opening and closing fridge doors results in 50 to 120kWh loss a year. For scale, 100kWh can run a washing machine 50 times.

The InstaView fridges, which are similar to Samsung's Family Hub, come with other practical features too, like the large touchscreen that lets consumers track expiration dates, play music, and manage their grocery list. At CES 2017 last week, it was unveiled that InstaView will now work with Amazon's home assistant, Alexa. It already supports Microsoft's Cortana.

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"In the few short months since LG launched InstaView into the U.S. market, this unique feature piqued the interest of many who are interested in 'seeing' their food in a new way," said David VanderWaal, vice president of marketing for LG Electronics USA, in a statement. "This year, consumers will have even more choices of refrigerators that feature our most impressive new technology at various price points, proving that with LG there's no need to compromise functionality for style."

But the real question is if all these features and perks are worth the price tag — the refrigerators start at $2,199. For those who say "absolutely," LG will be offering InstaView in 13 refrigerators this year in various styles.


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