Patagonia Inc. Wants to Change the Salmon Industry

Patagonia Inc. Wants to Change the Salmon Industry

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Cambria Bold
Mar 31, 2015
(Image credit: Cambria Bold)

Did you know that Patagonia, the giant sustainably-minded clothing company, sells food? In 2013 Patagonia launched its food line, Patagonia Provisions, which sells fruit and nut bars, a dry barley-based soup, and most importantly, wild sockeye salmon. And it's the salmon that could change everything.

By choosing to focus on salmon, Patagonia wants nothing less than to upend the whole salmon industry, according to founder Yvon Chouinard. Civil Eats delves into the company's initiatives, and what it could mean for the future of salmon.

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