Why Cereal Is Still America's Favorite Breakfast Food

Why Cereal Is Still America's Favorite Breakfast Food

(Image credit: Mike Mozart on Flickr)

Why is it that so many Americans start the day with a bowlful of cereal?

According to Serious Eats, we have one man to thank: Dr. John Harvey Kellogg. Kellogg ran the Battle Creek Sanitarium, a wellness resort in Michigan, and advocated for a vegetarian diet — heavy on nuts and grains.

But Kellogg wasn't the first to bring a ready-to-eat cereal to market; that honor goes to C.W. Post, a former patient at Kellogg's sanitarium. Post introduced the world to Grape Nuts, and started a long tradition of competition between the two brands for a share of your breakfast table.

Visit Serious Eats for a more in-depth look at just how breakfast cereal became such an American staple.

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