Whoopie Pie Pan from Williams-Sonoma

I had to giggle when I saw this new pan from Williams-Sonoma. Its utter specificity of purpose was just a little funny. But after I had my giggle, I found myself craving a whoopie pie, and then I started wondering if this little pan might actually have some true functionality in the baker's kitchen after all.

I could actually see using this for making thick cookies and individually-sized cakes for more elegant presentation, and even for individually-sized meatloaf portions. It could also be great for oven-baked pancakes, baked eggs, and mini-frittatas. The shallow wells are possibly more conducive to many individually-sized goodies than the sloped sides of the wells in deeper muffin tins.

And then of course there would be whoopie pies.

Do you own a whoopie pie pan? (And if you are, are you willing to 'fess up to it?)

• Find it: Whoopie Pie Pan, $24.95 at Williams-Sonoma

Related: Sweet Treat: Whoopie Pies

(Images: Williams-Sonoma)

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Faith is the executive editor of The Kitchn and the author of three cookbooks. They include Bakeless Sweets (Spring 2013) as well as The Kitchn's first cookbook, which will be published in Fall 2014. She lives in Columbus, Ohio with her husband Mike.