I could actually see using this for making thick cookies and individually-sized cakes for more elegant presentation, and even for individually-sized meatloaf portions. It could also be great for oven-baked pancakes, baked eggs, and mini-frittatas. The shallow wells are possibly more conducive to many individually-sized goodies than the sloped sides of the wells in deeper muffin tins.
And then of course there would be whoopie pies.
Do you own a whoopie pie pan? (And if you are, are you willing to 'fess up to it?)
• Find it: Whoopie Pie Pan, $24.95 at Williams-Sonoma
Related: Sweet Treat: Whoopie Pies