Whole Foods is taking big strides to reinvent itself and become more accessible to consumers. Compared to national grocery stores like Costco, Aldi, and Trader Joe's, Whole Foods gets a bad rap as being too expensive. But that might not be the case for so long. In an earnings call this week, Whole Foods announced that it will roll out a nationwide rewards program starting in 2017
The company has been testing out the rewards program in Philadelphia for the last couple years, and in Dallas since July. John Mackey, the chief executive officer, feels the program will be ready to launch nationwide sometime in 2017. According to a press release, members of the rewards programs will receive a number of different offerings, including 10 percent off your first purchase. Other rewards include product giveaways and coupons good for 15 percent off in any department.
This announcement comes only a week after Whole Foods announced its burgeoning partnership with Purple Carrot. Whole Foods is currently testing out selling Purple Carrot meal kits in Dedham, MA, with no immediate plans to sell nationwide.