Sriracha hot sauce has become a household name, and the bottle with the drawing of the proud rooster has become iconic.
But who drew that rooster? The artist of this now-famous mark has been lost to time, says the founder of Huy Fong Foods, the maker of Sriracha.
Modern Farmer digs in a little to the origins of this distinctive mark:
The genesis of this iconic image took place back in the ‘70s, on the streets of a war-ridden Vietnam. David Tran, Vietnam native and founder of Huy Fong Foods, stumbled upon a street artist. Tran asked for a drawing of a rooster, and the rest was history.
Read on for more on this story, and why the bottle has a rooster on it in the first place!
→ Read more: Who Drew the Rooster on the Sriracha Bottle? from Rebecca Katzman at Modern Farmer