What's the Deal with Storing Coffee Beans in the Freezer?

Good Questions

Pin it button big

Q: I was just wondering where and when it became a good idea to store coffee in the freezer? My father and my grandparents practice this habit and it is the one thing I do not look forward to when I visit. Was it an advertisement put out by a coffee company at some point?

I know it isn't necessary, as I store my ground coffee in an airtight container on the counter or in the cupboard. So why the freezer? I find it destroys flavour and the joy of waking up to a fresh pot.

Sent by Kaley

Editor: Readers, what are your thoughts on this? Where do you store your coffee?

Next question?

(Image credits: Chris Perez)