Subscribers to CSA programs are usually a pretty contented bunch. They're happy to receive an abundant supply of (usually) organic vegetables while directly supporting their local farm to be a viable business. The only complaint we often hear? "Too much kale!" Or "What is that and how do I cook it?" Read on for a brilliant solution.
Each week Riverford Farms in the UK posts a short instructional video on YouTube that relates to the contents of their CSA's current box. They introduce vegetables that aren't too familiar and offer a few ways to cook with them, as well as demoing a recipe.
Clearly Riverford Farms is a well-funded operation. The videos are set in a beautiful restaurant located on the farm and are professionally shot and edited. A glance at their website confirms that this is a well-run, elaborate organization. Not all farmers will be able to pull of this level of production. (I can hear my busy, overworked veg box farmer groaning right now "Oy! Now I'm supposed to make videos, too?")
Still, it's a great solution to a common complaint. I could imagine a less wealthy farm finding a creative way to produce a similar, if lower production, video or maybe even doing a trade with someone to do it for them. Or, at the very least they could just include a link to Riverfarm's offerings with a "What he said!" on their website or newsletter.
Even if you don't subscribe to the Riverford box (or any CSA for that matter) the videos are an excellent introduction to many delicious vegetables and ways to use them. There are almost 50 videos total on their YouTube page, with the weekly 'What's in the Riverford Box?' series running since last June.