Pizza Hut in Hong Kong has gone to great lengths to strengthen the concept of "dinner and a movie." The pizza chain is delivering some pizzas in boxes that can be turned into movie projectors with the help of your smartphone.
See the short video on how the whole thing comes together.
The pizza projector was created by Ogilvy and Mather in Hong Kong for Pizza Hut. The advertising stunt includes a free movie with each pizza box.
→ Read more: This Pizza Hut Box Turns Into a Movie Projector from The Verge