Stop whatever you're doing and watch this immediately. This "audiovisual feast" as director Chris Cairns calls it, is the result of rigging pyrotechnics to bags of spices. These bags were then triggered by the sound of music and then put in slow motion for the video. It is truly something to behold.
The video titled "The Sound of Taste" is actually a commercial for Schwartz Flavour Shots. As is very apparent in the video, the director wanted to "communicate what it's like to taste something".
Here's a behind the scenes look at the making of the video – it's three times as long as the actual commercial. Watching the video sped up, arguably, is equally as entertaining:
(Image credits: Grey London)