I would bet you $10 right now that if you scrolled through your Instagram or Facebook feed you would probably find a video that depicted some sort of delicious recipe. It's easy to get lost for hours down a YouTube rabbit hole watching someone decorate a cake or sling a pizza. But for as much time as you probably spend watching these videos, I bet you've never seen anything quite like this before: Last month food artist and director David Ma envisioned food videos as cinematic works of art.
Ma launched a series of short videos this month, called Food Films, featuring food tutorials directed by legendary directors. We're talking about Alfonso Cuarón directing a food tutorial about making pancakes and Wes Anderson tackling s'mores. Other directors contributing to the series include Quentin Tarantino and Michael Bay. Who needs BuzzFeed Tasty when you can learn from a true legend?
"The ultimate goal of Food Films was to get people to look at stuff from a different way," Ma tells Fast Company. "I think that when you show the intricacies of a marshmallow, you kind of appreciate that marshmallow — when you treat it like one of Wes Anderson's characters it makes people look at it differently."
According to Ma, the self-funded project was made "to bring some charm, irreverence, and silliness into the world of familiar overhead recipe videos." He mentions in an interview that food tutorial videos generally lack artistry.
"That's not to knock these videos — I think that they are very hypnotic. You look at those videos and you just want to share them with your friends," Ma tells Fast Company. "They serve a very functional purpose, but a little bit of the art gets lost in there."
What's your favorite video? Let us know in the comments!