So here's a dilemma for a principled locavore: Walmart, long considered the enemy-in-chief of mom and pop shops and small, unique economies, is now positioned, by virtue of its sheer size and a new local initiative, to do a large amount of good for regional farms and local eating. What do you do? Vote for local food with your dollars, and shop at Walmart? Or do you still avoid this corporate giant at all costs? This is the dilemma considered this month by Corby Kummer of The Atlantic.
Scorn and loathing of Walmart is de rigueur among politically correct food-lovers. The big-box chain's domination of small local areas and their influence upon local economies has been documented and duly noted. We find them just too large and glaring, and quite frankly, we're too lazy to walk across their absolutely enormous parking lot! We have also looked askance at their practices of sourcing food from all over the world. (Although, to be fair, Walmart is not much different in this respect than other large grocery chains, and the whole issue of where our food comes from is much more complex than just the simplistic food mileage numbers stamped on some organic packages these days. We'll leave that topic for some other time!)
But how much of this Walmart hatred is based in assumptions (and let's face it, class-based prejudices)? Corby Kummer confronts these questions directly, after he learns about a new program from Walmart that is designed to encourage truly local agriculture. He says that he...
...found that its produce-buying had evolved beyond organics, to a virtually unknown program—one that could do more to encourage small and medium-size American farms than any number of well-meaning nonprofits, or the U.S. Department of Agriculture, with its new Know Your Farmer, Know Your Food campaign.The program, which Walmart calls Heritage Agriculture, will encourage farms within a day’s drive of one of its warehouses to grow crops that now take days to arrive in trucks from states like Florida and California. In many cases the crops once flourished in the places where Walmart is encouraging their revival, but vanished because of Big Agriculture competition.
Kummer is at first extremely suspicious of this "initiative," which he suspects to be greenwashing. So he organizes a very scientific experiment. He buys two big sacks of food, one from Whole Foods, and one from Walmart. He gives the sacks to a kitchen of professional cooks, and then throws a dinner for some very environmentally correct cooks and food-lovers.
The results? Well, let's just say that Walmart does awfully well.
Overall, this is a fascinating article, written by a food-lover who shares a lot of the same prejudices that we do, and yet is open (cautiously!) to reconsidering them. We aren't quite ready to head to the suburbs and shop at Walmart yet, as we have great markets and co-ops in our neighborhood.
But this article is very hopeful and encouraging to us, as Walmart is often the only source of food in suburban and rural "food deserts." If they can bring organic and locally-grown food into these places, then that is something worth supporting. Yes, maybe they can be blamed for helping to create those food deserts to begin with. And yes, some of their business practices concern us. But their sheer size positions them to do much real and practical good.
It's a dilemma of the modern world, of food the way it is now, and we think that it is important to think about all the contradictions and complex issues of these modern ways of food. We'd love it if you read this article and came back here to talk about it — what did you think?
• Read the article: The Great Grocery Smackdown by Corby Kummer at The Atlantic Monthly
Related: Wal-Mart Going Organic
(Image: Flickr member Brave New Films licensed for use under Creative Commons)

Comments (38)
Feel any way you must about Walmart. But when you drive by and see all those cars in the parking lot it is an inescapable fact that - People Buy Things There!
Local farmers that have things to 'Sell' would do well to place them where people 'Buy' things.
At the end of the day when the whole foods/locavore/organic/whatever... becomes a commercial success - the big retailers [Walmart, Kroger, Albertsons....] will join in and will likely dominate the market - Following the money.
The link to the Atlantic article didn't work.
I found it here:
http://www.theatlantic.com/magazine/archive/2010/03/the-great-grocery-smackdown/7904/
Whole foods will be the next "Wal*Mart".
Maybe in a sophisticated way, but thats whats going to hapen.
Here in Brazil we still dont have any Whole foods, but I think it wont take long for them to come here. Oh, nice, Another MNC to steal our money.
It's a good thing. This is a class issue. I would LOVE to turn up my nose at Walmart and do all my shopping at my local co-op. I simply cannot afford to. Anyone who thinks that there is still some way to avoid places like Walmart has just never had to watch each and every penny coming in and out of the house.
I avoid Walmart at ALL costs! I haven't stepped inside their doors in over 4 years nor do I plan to. I prefer to spend a little extra and buy from the "little" guy then shop at that megastore. While it may be true that I save a little extra money by shopping there, I might also add at what cost??
I avoid Walmart as much as possible. Not really because of their business practices, but just because of the atmosphere of their store. Bright florescent lights, screaming kids, crap that I don't need in every aisle... I always end up feeling angry when I leave the store. I'm broke as a joke, but I'd rather pay a dollar more at the local grocery to not be angry.
...a wolf in sheep's clothing. I avoid Walmart.
I avoid WalMart as well, and it has nothing to do with their food. Their labor practices are atrocious. Anyone's who's seen The High Cost of Low Prices can attest (yes, I know it's skewed to make WM look bad, but facts are facts) to the fact that "going green" is just not enough. We don't make much money, and it's tempting to go in there on occasion, but I just can't. Nor do I shop at Whole Foods. I live in Birmingham, AL and we have a great, cheap farmers market 10 min away.
The article states that Wal-Mart's prices for the local produce were equal to Whole Foods' prices, so you won't actually save money in that area.
"...when I went to my usual Whole Foods to compare prices for local produce, they were surprisingly similar..."
And, while Wal-Mart's effort might help local farmers, it might also have a dampening effect on the local grocery stores and co-ops that were already selling the farmers' produce.
Basically, they might use their power for good in certain areas, but I don't believe that it's a good thing for any one corporation to have that much power in the first place. It's disturbing that the plight of the country's small farmers might rise or fall based on the decisions of one company.
I have heard this argument before that one can't afford to shop anywhere but Wal-mart, and I think it's the biggest load of crap I've ever heard, akin to "I HAVE to eat fast food, I'm too busy to cook." Humans survived for thousands of years without Wal-marts, and you can too, if you try.
Wal-mart is the world's largest retailer, and also has a terrible reputation, and therefore is under close scrutiny. I was very interested in Greenpeace's report on sustainable fishing practices. Wal-mart stood fairly high in the rankings of stores that stock fish caught with sustainable practices -- and Greenpeace has created an entire SITE devoted to slamming Trader Joe's, which ranked poorly.
Personally I don't shop WM for many reasons already mentioned. I don't agree with many of their practices. At the same time when I shop at say whole foods, I get just as angry at their elitist obnoxious shoppers. But what annoys me most about WF and similar stores is that it prices-out a large portion of the population.
So, long post short, if wallmart can provide healthier/local food to the middle and lower class. Good on them. Nothings perfect, but if they can help some local farms survive and get some good produce to people who really need it, you won't hear any complaints from me.
Now if they would start paying better wages and stop actively trying to crowd out smaller stores...
@mlemon34 I watch EVERY penny coming in and out and I adamantly refuse to shop at Wal Mart. You have to be very aware of what you're buying there. Some things are much less expensive than other retailers, however there are quite a few things that are MUCH MORE expensive. My fishmonger husband has also seen, on several different occasions, fish of one type labeled as another simply because the staff is not actually trained in "seafood." As someone who watches every penny I choose to pay for quality and service. While I'm sure Wal Mart may be able to deliver these at times it has been my experience, repeatedly, that they fall short. My local retailers are priced competively and deliver a service quality that can't be beat by big box stores.
This is such an interesting issue! While Walmart would be the last place I would think to go to find a taste of the region, it seems that big business and small business are aligning in this proposal in support of healthy eating. It’s hard to argue with making fresh produce more readily available to consumers. The initiative also implies a potential solution to access issues (i.e. “food deserts”). I do wonder what the impact will be, and I hope that Farmer’s Markets, CSAs and food-coops will only sustain and thrive in this environment if ‘big business’ is looking to capitalize on consumers’ interests.
http://coldcerealandtoast.wordpress.com/2010/02/21/food-buzz-is-walmart-the-new-face-of-local/
We also have to watch every penny, and our solution is to simply buy and use less stuff. It's tempting for me to shop at Wal-Mart sometimes, especially since they've started carrying more organics. But I choose to stand on principle, as I simply do not agree with their business practices. If someone else's conscience has no problem shopping at Wal-Mart, then more power to them! Honestly, I'm not going to tell other people they can't shop there. BUT, you absolutely CAN survive on a limited income without shopping there if you don't want to. It takes effort and determination, but it can be done.
That said, I'm certainly not going to start shopping there, but if they are going to actually start supporting the local economies that they have taken over, then I see that as a good thing. Wal-Mart pretty much sets the standard for what other retailers do. And if they're going to go local, then hopefully others will follow suit, and maybe it will even bring prices down at places like Whole Foods. One can hope, right?
I don't do every bit of my shopping at Walmart, and, yes, I do know what I'm buying there. What I can't afford elsewhere, I buy elsewhere. In fact, I go to several stores to get the best prices for everything I can. I don't think the argument is the same as the "fast food" one (I make all my food, by the way, so, please, no "lazy person" judgments). I'm just saying there's a reason SOME people shop there, as informed as they are, and not all their reasons are a load of crap. Again, this is a class issue, as well as a tough one.
Sorry--I meant to say "What I CAN afford elsewhere, I buy elsewhere."
I am one of those people who are totally conflicted by the whole WM dilemma. I shop there for convenience as there are no good options on my side of the city.
In my area, we have no Whole Foods or Trader Joe's. A little farther away we do have a local, upscale, "elite" grocer (Greenlife) that drains my soul - in a different way than WM does - and, even farther, a new EarthFare that just opened up. I'm excited at this new prospect and have already begun pricing comparisons.
Now I just need to find somewhere to get my fabric for sewing projects since the WMs in my area did away with their staffed fabric department in favor of a "celebration center." Ugh.
First, there is nothing "scientific" about Kummer's "experiment". He bought some food from different stores and invited his own friends over for dinner. Big whoop. Such a small sampling cannot be taken seriously.
Second, as someone mentioned previously if Walmart is selling locally grown crops, then the local farmer's market, or local grocery stores are going to take a hit. Those products are making it to market currently, so when Walmart takes over what happens to those other distribution channels? This is, of course, assuming that Walmart has left any other distribution channels. The small town I grew up in, for example, no longer has ANY mom 'n pops left. The hardware store, local grocer, auto parts store, pharmacy, liquor store, and pet store have all been forced to close their doors because they just can't compete.
Personally, that last bit is enough to keep me from ever shopping there. And for those that argue that I'm missing out on low prices consider this:
I shop at 3 places. Trader Joes for my kitchen staples like pasta, wine, olive oil, etc... Jewel-Osco for other various needs, and a weekly farmers market for fresh produce. I've done quite a bit of research on what items are cheapest where, and I doubt that you'd spend much less at a mega mart. Sure, it takes more time and effort than making one stop at Walmart, but when you have principles you fight for them.
Last summer when I got married (at my parents' home), I noticed my mom was serving some lovely produce. I asked her where she got it (I have to go to the farmer's market here in Boston to get such pretty cucumbers and tomatoes). She said they were grown just over the hill and were North Carolina tomatoes, that she'd bought at our local Walmart. She mentioned that all summer, she thought they were buying in as much local produce as possible.
It's my opinion that, until we stop being snotty about quality food as a culture, food is never going to get better. Until we adopt the attitude that everyone--particularly the Walmart shopper--should have access to the best, most local foods possible, the best foods won't be what's grown. I have a similar beef with cooking/chef culture.
Thanks, Corby Kummer and Faith, for this food for thought (heh).
Nice to see the dialogue back open about Wal Mart. For so long they've just been on the "evil" list because it's hip to think so, but I'm glad that we're at a place where we can discuss the issues openly without being berated for sympathizing with the store.
I have also noticed the amount of local produce available at Wal Mart and it's appreciated. I recently watched the CNBC program on the store and I found that (as always) there are two sides to every story and/or "issue" people have with the store. It's worth a watch if anyone is interested
I have to reiterate that I think the fundamental issue remains that one company has so much influence, for good or bad, over so many livelihoods.
At this point, any move that Wal-Mart makes will have a significant effect on a large segment of the economy. I just don't believe that's a good thing.
The way I see it, I am still supporting my local community more if I buy produce from them instead of WalMart.
The farmer gets the full price less his costs, not what Walmart is willing to pay him; if I buy it from my local green grocer, then he gets some of the profit, and likely gives a larger cut to the farmer.
Here in LA, I don't know any mom and pop groceries that buy directly from local farmers. It's all chains, Trader Joes (also a chain) or ethnic markets, but they're all buying from wholesalers.
The closest (to me in downtown) WalMart is in Downey, a largely Hispanic suburb, and it's got artisan flour from a Montana miller, specialty items I've not seen in any of the big chains, and local organic produce. The customers there aren't going to Whole Foods. I'd like to turn up my nose, but I see no reason to do so.
Not too long ago we were reading about Wal-Mart "going green" which meant they were switching lightbulbs and doing something else which I don't remember.
Anything that Wal-Mart does is done a major scale. That means, because of their massive size, they have buying power--huge buying power. It also means that if they change something, like lightbulbs, it could result in very significant savings for their company. I don't want to be too cynical but their move to save money could also promoted as a move to be "more green." Why not? It's good business after all.
Now we're reading about them being a "champion" of local food. Wal-Mart is not the first major corporation to position themselves as a "local" company. Sysco foods is also doing the same. They are in the process of changing their logo which will be the color green. They are providing customers with literature showing their local producers and when they purchase from them so that you will know that the products you purchased are local.
I think there's a lot to learn about big business and "local." This is only the beginning. My opinion is that big businesses like these will always be bottom-line operators and will leverage local producers the same as any other of their vendors. This may cause local producers to become more efficient and bigger so that they can produce more to become more profitable to meet the demands of their customer. In the case of organics, where regulations are strict, I wonder if regulations will continue to "evolve" in the sense that their range will be broadened to make it easier for massive markets to carry the brand and sell it at their price-point.
This is just one observation. Who's right and who's wrong in an ever-changing marketplace with ever-changing definitions? Wal-Mart serves its purpose. People have come to accept that their communities have changed and Wal-Mart has filled the void.
But has access to local food changed in these communities? I will say not enough that people need to buy it at Wal-Mart. Local food like vegetables and meat are probably the few things that you can still buy in Wal-Mart America. Will they be a little more expensive? Yes, as they should be. Some of the best things are made or grown by hand. I remember reading about a Wal-Mart that opened somewhere in Mexico. Of course, they would be selling tortillas and of course they would be cheaper than the tortillas that the family in town had been making for generations and of course they would go out of business.
People are going to do what they want to do, shop where it's easy to shop. I could talk about this all day. To me, it's all about choices. I hope that we will continue to have choices in this country--meaning, Wal-Mart or real local.
I absolutely loathe Wal-Mart. I won't go there unless I absolutely need something that nobody else has...usually only once a year.
Yuck. I feel like I need to take a shower after just thinking about that place!
http://www.abbeycatchat.com
art said:
"In the case of organics, where regulations are strict, I wonder if regulations will continue to "evolve" in the sense that their range will be broadened to make it easier for massive markets to carry the brand and sell it at their price-point."
Precisely what scares me. I think WM, whether intentionally or through "smart business" has made it pretty clear that they want to be the only choice in any category.
WM and their fellow corporate giants have a longstanding history of using money and power to force their agenda. How long before they own organics? Stranger things have happened, truly. Just look at big pharma or the chemical giants.
So yay, WM has local produce=better access! But have they really just taken another whole part of our economy hostage?
Walmarts food politics are not my primary problem with them (as many, if not most, other grocery stores have the same issue). My issue has to do more with their treatment of their employees and the systematic ways in which they enter into areas and destroy the local culture. I do understand that people shop there and that they do, often, have good deals. That being said, I am unwilling to support a company that cheats their employees and helps push them into near poverty.
If I want local and to shop at a chain food store, it's Winn Dixie here. I actually know some of the farmers that provide produce and fruit to those stores. So I can go there and get local. Twice a week, there's a farmers market and we hit those for things like kale, mustard greens, lettuce and fresh chicken, fish, and shrimp. In season, I can get strawberries, blueberries, and oranges. I love my downtown farmers market!
I would argue that the people who shop at WF and the farmers' markets will continue to do so. Meanwhile, the people who shop at Wal-Mart now have access to good local produce, and the local farmer has another place to sell his goods. Who knows, perhaps the guy at WM will pick up a local tomato, realize how food is supposed to taste, and go from there?
Excuse me mlemon34, but I have and still DO have to watch EVERY PENNY! And I have not stepped into a Walmart for over 6 years (and that last time was in the middle of the night to get milk substitute for an orphaned kitten. Heroic, I know ;) My husband and I had to actually go to food shelters a couple times right before we filed bankruptcy two years ago. We learned the hard way that we consumed way too much, and not just with food. We still struggle every month financially as we rebuild our careers, and my husband says he hates seeing me forced to "make magic out of canned goods", but we are still members of our local coop and still have our moral priorities when it comes to supporting local growers/craftsman/artist.
Americans need to realize that they have more than they need. Kids and adults alike have too many toys, and generally consume too much. These tough economic times are forcing many people to realize this but you know what? Co-ops still report growing memberships! We live smaller now but we also live better. Quality vs. Quantity. Walmart does everything in it's power to encourage over-consumption, and usually aims towards the people who can afford it the least. How many of you have walked in a Walmart for one item and walked out with an armload of stuff? There are dozens upon dozens of reasons to avoid Walmart, many of which have already been discussed here.
It's great that they are making an effort but I have a better idea. For those of you who are truly interested in supporting local agriculture, why not buy directly from the farmer? Purchase a share in a CSA (or split one with a neighbor). Hop on your bike and hit the farmers market this spring! I don't even want to know what tiny amount Wal-mart is purchasing the local produce for, but I'd rather give my money to the farmer himself. (or herself!)
i second everything that laurabelik says. i would have said them all myself but i think she did it better.
wal-mart is a horrible company. i don't know where one is around our place and i am completely fine with that. i wouldn't shop there if i knew.
we, too, have a farm share which is not only much better quality than our local stores but grows year round and is about the same price as the store.
there is no reason to let wal-mart continue their practice.
I also avoid Walmart, but because the Walmarts near me are VERY dirty, VERY crowded- the lines are always way too long, and the people who shop there are nasty (mean) and more than one have yelled at me for nothing. Too stressful. Target is much cleaner, lines are always short, and I've never had anyone yell at me!
@heather77 - here, here.
We don't have a WM anywhere nearby. We belong to a CSA, shop Trader Joe's and our local chain groceries. We also have a co-op in town, and use that as an option, too. Whole Foods is a hike, too, so we only go there when we happen to be in the area.
It seems that if we all dig deep enough, we can find something wrong with every place we shop....
I know it's not produce but when I was forced to accompany someone to a Walmart I casually looked at the prices in the meat case. Boy was I surprised to see that the meat in the cases had labels that listed ingredients for the meat. I am pretty sure if someone could figure out the percentage of real meat to moisture and flavor enhancing ingredients the Walmart prices would not look very good any longer.
In many places, Walmart is the only option, so quit being elitist all you city folk. We don't have a food co-op or a decent farmer's market or even a Trader Joe's in my town. We do have Whole Foods and I pretty much only shop there. But don't get me started on Whole Foods. They get a lot of their stuff from CHINA. Yea, China (be sure to read the labels on their frozen foods). I'd be very interested to see if Walmart can do this local sourcing program in my area because our Whole Foods barely gets anything locally- most of the fresh produce comes from California, which is 1400 miles away. The chickens come from Pennsylvania which is I don't even know how far away, but it's far (I'm in Colorado). Some of the grass fed beef is local- but only because Colorado practically invented it. Overall I have had a really hard time finding local foods here.
I am curious,a few are saying you only buy from local farmers.But what about the stuff that isn't available locally?
Mangos come to mind,I love'em,they are not going to be growing those in my area.
Guess who does have them? And at a good price to.
That is just one example I sure every region has lots of stuff not available to them locally.Fact is the food industry is now a global entity.There are huge farms in this country and all the others dedicated to providing cheap food to the world.Not just Bob and Sue down the road.
Now I am not saying the local farmer doesn't have his place.But so does Wal-Mart.
I live in a semi rural area, we have 5 grocery stores, 2 are Wal-Mart. I shop there regularly. My wal-mart is brightly lit with natural light (skylights throughout) and is always well stocked, organized and of course competitively priced. They also sell local produce. I make a choice to shop their.
I teach in a school that is one of the poorest in Appalachia. 97% of students receive a free lunch. Wal-mart is vital to the area's economy. Otherwise they would be forced to buy most of their grocery at dollar store type places. These people view the Wal-Mart job as a good job because their are no other jobs for unskilled workers locally.
I think part of the argument is elitism. We do not want to shop among the great unwashed masses.
The basic reality is that there hasn't been a true localvore since people outside Asia discovered spices existed. And citrus. Wal-Mart has a system that enables people who wouldn't otherwise be able to afford certain items the opportunity to get them. You can hate them all you want, but that hatred is a class issue, not an issue of Wal-Mart being some big, bad, evil company. Mom and Pop shops have their place, but so do big conglomerates such as Wal-Mart, Target, and even your local supermarket. The trick is figuring out what you should buy from each type of place; a decision that is, of course, situational. There really is no one-size-fits-all solution.
It's great that Wal-Mart is tapping into the "localvore" trend, since it DOES help support local farmers, but c'mon - lets stop whining about local this, local that when we all know every single one of us has a fully stocked spice pantry, buys sugar that isn't grown locally, flours and all sorts of other essentials. Besides, purchasing things grown in other countries helps the economies of those countries. We're lucky in that we're rich enough to have choices, but for many of those farmers, our wealth is what sustains them.
I think it's kind of laughable that people talk about Whole Foods like it's some sort of champion of the local farmer. I live in San Diego and last time I went there I couldn't find any oranges or avocados from Southern California. Whole Foods has some pretty sketchy labor practices too.