Uncle Ben's New Job

Uncle Ben's New Job

Chris Phillips
Mar 30, 2007

Uncle Ben has been promoted to chairman, says this article in today's New York Times. Visit Ben's new office at UncleBens.com.

The Times quotes ad exec Howard Buford: "It's potentially a very creative way to handle the baggage of old racial stereotypes as advertising icons," but "it's going to take a lot of work to get it right and make it ring true."

Uncle Ben, the advertising character created to promote Uncle Ben's Converted Rice, has a plush new executive suite, but still hasn't been given the courtesy of a last name.

Related Links:
NPR: Uncle Ben, Serving Up Grains of Wisdom
PR Museum:Moss Kendrix on African-Americans in advertising images
Chicago Sun Times: Why are these stereotypical images still part of our culture?

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