Trader Joe’s Debuts Naturally Flavored Sparkling Waters

Trader Joe’s Debuts Naturally Flavored Sparkling Waters

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Susmita Baral
Aug 16, 2017
(Image credit: Trader Joe's)

If you've walked into a Trader Joe's then you've likely been met by a bubbly employee with a mysteriously high energy level. Now the supermarket is bringing bubbly to its shelves in a different form: sparkling waters.

Trader Joe's already carries the Spindrift brand, but the new line (called Trader Joe's Naturally Flavored Sparkling Waters) comes in four flavors: pineapple, island colada, grapefruit, and cranberry clementine. The bottles are free of sugar, artificial sweeteners, and calories. The best part? They'll be 99 cents for one-liter bottles on the East Coast and 1.25-liter bottles on the West Coast.

Those with a heavy habit of drinking sparkling water should be wary, though: Earlier this year, research from Birzeit University in Palestine found that carbonated beverages make you feel hungrier. That said, the study, which was published in the peer-reviewed journal Obesity Research and Clinical Practice, was preliminary and conducted on rodents. So the jury is still out on the real implications.

Sparkling water has seen a rise in popularity and it is expected to only grow. A market research report from Technavio on the global sparkling water market predicts the growth to continue through 2020. The reason? The report cites growing health awareness to fuel the interest in the beverage worldwide.

"Sparkling water sales are booming," Gary Hemphill, of the Beverage Marketing Corporation, tells Yahoo Finance. "We project sparkling water sales will increase more than 20% in 2017."

Have you tried the new sparkling waters from Trader Joe's? Let us know in the comments!

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