This Oven Claims to Be the "Keurig for Cookies" and We Are Doomed

This Oven Claims to Be the "Keurig for Cookies" and We Are Doomed

E26696fec847e31e04a1b4c24d9fc9cf2f20560a?w=240&h=240&fit=crop
Ariel Knutson
Nov 7, 2016
(Image credit: CHiP)

Cookies are not hard to make. Sure, there are recipes that call for special ingredients, or ask you to brown butter in advance, but most recipes require nothing more than the simple stuff you probably already have in your pantry. And if you're feeling extra lazy, there's always the frozen cookie dough sleeves that require almost zero effort (using a knife to cut into the dough counts, right?)

Yet somehow, here we are. A new Kickstarter campaign from SideChef is basically advertising itself as the "Keurig of Cookies." CHiP is basically a mini oven that will make you perfectly baked cookies in 10 minutes. The dough for the cookies comes in a pod, kind of like the pods you find for a Keurig. The CHiP requires no preheating and basically no cleanup.

As you can see in the above video, the CHiP also comes with an app so you can see the progress of your cookies and order more dough pods. CHiP offers over 25 different flavors of pods, including breakfast cookies and cookies for your gluten-free and vegan friends. It will retail for $144 when it hits the market.

This sounds pretty exciting when you first think about the idea. The packaging is great, and the CHiP machine is pretty great-looking, too. But when you really think about it, the unitasker is pretty expensive when you consider you're really just shaving off a couple minutes of preheating time. There's also the whole environmental problem of using a pod for a single cookie, even if they are technically recyclable. Are these cookies really worth the waste?

I also have a very hard time believing that these cookies will be as good as the ones you can make from scratch with very simple ingredients. Even if you don't have an oven, you can still make a pretty great cookie in the microwave. CHiP does say you can use your own recipe in the device, but really what's the point of that when you have a working oven?

Maybe instead of investing in the CHiP, take some time to master the art of the cookie at home.

Created with Sketch.