Grocery stores are wonderful places for many of us who love food — places of solace, joy, adventure, and family. What they really aren't is romantic.
French grocery chain Intermarche has just figured out how to make even the most mundane chore during the weekday nostalgic, romantic, and downright beautiful with their sweet commercial (and to be honest, this is really more like a mini movie than a commercial).
The basic premise is: Boy gets packaged food — like frozen pizza — at grocery store (like teenage boys are prone to do). Cute check-out girl is unimpressed. Boy likes girl. Boy wants to impress girl. Boy learns how to cook fresh fruit, vegetables, and even fish. Boy practices his newfound skills on his friends until he is a bonafide (or at the very least decent) chef. Between his (debatable) new haircut and his success in the kitchen, he is finally able to woo the girl.
It's a coming-of-age story that starts in the harsh, fluorescent light of a grocery store but develops in the warmth of the sun, the mouthwatering aroma of freshly roasted chicken, and the coy glances of young lovers.
AdWeek says, "This is as much a story about growing up as it is about drumming up the courage to confess your love," and so it is. After all, how can you separate the place where you had your first date from your love for your spouse? Chances are, you'll always love the gross french fries at that diner because you remember the love with the food.
Look, everyone likes frozen pizza sometimes, and even the perfect omelette-making skills doesn't mean you'll definitely snag the cutest guy or gal at the ball. But when the end of the commercial says in French, "We all have a good reason to eat better," the meaning translates perfectly — even if you don't speak French beyond "macaron."