"The bar is so much higher than it was a few years ago because there are so many producers out there," she says. "Just being small isn't enough. It has to be delicious, and it has to be different, but not so different that it won't appeal to a mass audience. It has to be sustainable, it has to have a great back story, and great packaging, and so on."
Secondly, breaking into big grocery chains is extremely difficult. Very few work directly with small food producers, preferring to put in large-volume orders with big companies.
But that doesn't mean your dream isn't worth pursuing, as long as you go in knowing reason number three: your current job is easier. Starting your own food business entails long hours, work-filled weekends and very little rest. And much of the work — like packaging, publicity, insurance and health codes — doesn't involve cooking. Kind of makes you want to bring your apple butter to a local food swap instead.
Read the article: 3 Reasons Not to Start a Food Biz at CHOW
Have you ever thought about starting your own food business?