
The result of that research? In the US, Tesco will build "smaller stores with fresher food" called Fresh & Easy Neighborhood Markets. Tesco's new stores will be different from Wal-Mart's Neighboorhood Markets, more focused on convenience and environmental responsibility. The stores will "have about a tenth of the range of a full size supermarket."











i wish i could vote for both Environmental and Social Responsibility and Local and Organic Produce - I would think they should go hand in hand.
view elizabeth in AL's profile
I agree with Elizabeth...
Organic should not just be trendy and healthier for the individual, but also better for society & the world on the whole.
view waterreflecting's profile
they're opening one on the bottom of our hills. they're gutting an old albertsons. Used to go to them when we'd visit my inlaws in england. curious to see how it translates here.
view gogochunks's profile
my favorite market in california is the milk pail market. I really miss it.
it was a huge fruit stand, full of fresh fruit (easy since it was in the bay area), plus a dairy case, tons of cheeses, and bulk grains. It also had local bread and other local products- pastries, ice cream from santa cruz, frozen croissants to bake yourself...it was amazing.
I wish there were more places like that.
view jillrenee from boston's profile
I really hate getting tempted to buy the fruit and veggies grown in Chile and Mexico when I KNOW there are so many crops grown within a couple hundred miles of So. CA. Bring in local produce!
view kdb's profile
I'm lucky enough to have a Farmer's Market in town five days a week, all year long. I can't remember the last time I bought produce in a supermarket. Trader Joe's and Gelson's get the majority of my non-Farmer's Market food dollars these days anyway. Going to Vons and Ralph's for any reason is a pretty depressing experience. Having been to Tesco's in Britain I don't have much hope that they will be wonderful here.
view Sydney's profile
I'm annoyed at Tesco -- they swore their Arizona locations would be aimed at urban yuppies. This should have put a Fresh & Easy within walking distance of us. But no... the nearest one is miles away, in a neighborhood that isn't even yearning upward. Their real aim seems to be to compete with Food City and Basha's for the lower-end eater.
Small size is my deal: I want to be able to pop into the market and buy the makings of dinner, rather than fighting my way through a huge grocery store with a list that's somehow supposed to anticipate what I might want to eat three days from now.
view wende in phoenix's profile
I belong to a food coop and do all of my shopping there. One thing that i love about the store is knowing that the products have been selected with social responsibility in mind (ie no Coke products) so I don't need to do the research before I go to the store. Produce is also marked as to where it came from (within 500 miles, which farm, or if it's imported).
I am so used to this that I am usually a little confused when I find myself at other markets. I'd like more supermarkets to choose their products responsibly and to inform their consumers about what they are buying. The more we're aware, the better.
view Eliza's profile
Environmental and Social Responsibility and Local and Organic Produce? Absolutely bugger all to do with Tesco...
view Lesley - London's profile
I agree with Lesley. In the UK Tesco is not at all synonymous with Environmental and Social Responsibility. They are the Brit equivalent of Walmart! America, prepare for an attack on the lower end, "value" sector of the market.
view Matt Kelly's profile