New York City online grocer Fresh Direct launched their Delivery Pass earlier this month.
Purchasing a $99 Delivery Pass gets Fresh Direct shoppers unlimited free delivery for six months. This offer would help frequent Fresh Direct shoppers save on the delivery charge ($4.99 in Manhattan, Queens, and Nassau; $5.49 in Brooklyn).
As Fresh Direct introduces the Delivery Pass, they are offering some customers deals to cut the $99 fee to $75 or less. BumperShine has comments about the different offers available.
Also, Delivery Pass customers get access to Fresh Direct's Reserve Delivery Time feature for preferred delivery slots and can arrange for FreshDirect to hold a regular delivery slot for them each week.











Fabulous, now Fresh Direct is encouraging frequent ordering, leading to more deliveries and an even greater environmental impact.
Did they get the memo about global warming?
I signed up for DeliveryPass when it was $49 a few months ago, and it's been great. I order every week now instead of every other week (sue me, jd! It's not as if Whole Foods is doing the environment much good with their behemoth stores and delivery trucks clogging up 13th Street night and day), and if I think I might want to order at a particular time (like the coveted Saturday 9 to 11 am slot), I reserve it several days in advance.
That's okay Leland, you can ignore the environment in lieu of convenience; I'm sure you children won't mind cleaning up the mess.
"...it's not as if Whole Foods is doing the environment much good with their delivery trucks clogging up 13th street..."
Are you kidding? What does this have to do with Whole Foods? The topic at hand is Fresh Direct, and, sadly, the societal problem of choosing convenience over eco-consciousness.
I just find the quality to be quite low of FD foods, and limited options in the all-natural/organics dept (which is why i shop at whole foods part of the time). When it comes to the produce, I feel weird letting someone pick out mine, where ripeness and size matters. As a personal chef, I often find myself very dissapointed when I show up at a client's house to find a cabbage the size of a bowling ball, but a head of fennel large enough to feed just one person, for $3.49.
It has it's perks, especially me living on a 4th floor walkup, but ultimately I need to wander my Fairway, Trader Joes and Whole Foods and comparing all the products in person.