apartment therapy changing the world, one room at a time


Tropicana Gives Up
Delicious links for 02.27.09

2009_02_27-Slinkage.jpgIt's not been a good week for PepsiCo branding. First, an alleged design brief for their new logo leaks, to great amusement at the overwrought language and hype. And now they're rolling back their Tropicana brand's recent redesign, too.

 
 
Today's Delicious Links

Almond-crusted Chicken - One of Sunset's 20 easy chicken dinners.

Tropicana is rolling back their controversial rebranding - Back to the straw and the orange.

Sharky tea infuser - Fin in your tea?

Feed the birds - A symbiotic relationship between bird and bread board. (via notcot)

Previous Delicious Links

2009_02_26-Slinkage.jpg2009_02_25-Slinkage.jpg2009_02_23-Slinkage.jpg2009_02_20-Slinkage.jpg2009_02_19-Slinkage.jpg2009_02_18-Slinkage.jpg2009_02_17-Slinkage.jpg2009_02_14-Slinkage.jpg

Tags

Slinks, Delicious Links

Share

Comments (10)

The new (now discontinued) Tropicana packages never show up around here, though the cartons did get the caps shaped like oranges. Just another Canada vs. US difference?

posted by Michelle of Montreal on February 27th 2009 at 11:35am
view Michelle of Montreal's profile

those caps are adorable.

posted by chusmabilly on February 27th 2009 at 11:38am
view chusmabilly's profile

i have zero sympathy for tropicana. while they were fussing over carton design they laid off 40 workers at their sw florida plant and will lay off another 50-60 next month. i live about 10 miles away from the plant and this story tastes like karmic justice to me.

posted by nenasadije on February 27th 2009 at 12:01pm
view nenasadije's profile

I was among the people who hated the Tropicana redesign. (I can't remember whether I e-mailed them about it or not, though.) It really did make it much harder to tell the difference among all their million-and-a-half varieties, including the one that's not all real juice.

posted by Joan A. on February 27th 2009 at 12:08pm
view Joan A.'s profile

Sorry to interupt all the Tropicana discussion here, but that tea infuser is great. Too funny. The bird feeder is also cute, although I'm not sure how practical it is.

posted by Kalinda on February 27th 2009 at 1:59pm
view Kalinda's profile

I find it hilarious that the buying public just sits idly by and passively accepts smaller and smaller packaging without so much as a peep, but get all up in arms and riot in the streets because of a style re-design on an orange juice carton.


Sheep deserve what they get.

posted by Cupajo on February 27th 2009 at 10:00pm
view Cupajo's profile

Cupajo, perhaps you've not yet discovered The Consumerist. Go rail about companies' "shrink ray" packaging there. Baaaa.

posted by KidMoe on February 27th 2009 at 11:52pm
view KidMoe's profile

I loved the Tropicana redesign. Of course, I don't buy any of their products, so maybe their redesign only served to repel and upset actual buyers while charming and impressing people who don't buy anything Tropicana...

posted by laila on February 28th 2009 at 2:35pm
view laila's profile

I'm going to save the orange cap.

y

posted by mauka-makai on March 1st 2009 at 1:45pm
view mauka-makai's profile

I liked the tropicana redesign because the oj had been on sale to promote it ever since it hit the shelves!

posted by foodefafa on March 2nd 2009 at 2:00pm
view foodefafa's profile