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What Does Your Breakfast Cereal Say About Your Vote?
News from the New York Times Dining Section 04.16.08

2008_04_16-Timew04.jpgLots, according this article in the New York Times Dining section today on microtargeting, or the use of very precise bits of data to target voters. Turns out that a skillful pollster can figure out a lot about you by your eating preferences. According to the article, Dr Pepper is a Republican soda, while Pepsi and Sprite are Democratic. Democrats also prefer clear liquors like gin and vodka, while Republicans "skew toward brown liquors like bourbon or scotch, red wine and Fiji water."

And what about the crunchy granola stereotype for all those Democratic treehuggers? "'Anything organic or more Whole Foods-y skews more Democratic,' Mr. Dowd said." What do your food choices say about your vote? More from the Times Dining section below...

2007_04_16-Times2.jpg

 
 

Too Much Heat in the TV Kitchen? - Copious profanity is not just accepted, but expected, in the modern TV chef's kitchen.

Family Recipes, Passed Down From One Site to Another - The Dining section's own coverage of the hoopla over Cindy McCain's Recipegate.

Bread of Freedom in Times of Despair - Memories of food, survival, and Seders in secret in the times of darkest deprivation.

Pedaling Cheeses Across Midtown - Have you seen this guy, pedaling cheese across town in a special delivery cart? We want to!

(Image: Alex Brandon (Obama); Chip Somodevilla/Getty Images (Clinton); Danny La, via Getty Images (Mccain); Cereals by Lars Klove for The New York Times.)

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Comments (7)

just read the thing about food and voting. easily one of the dumbest things i've ever read in the nytimes.

particularly:

For example, Dr Pepper is a Republican soda. Pepsi-Cola and Sprite are Democratic. So are most clear liquors, like gin and vodka, along with white wine and Evian water. Republicans skew toward brown liquors like bourbon or scotch, red wine and Fiji water.


whaaa....?

posted by any such name on April 16th 2008 at 8:02am
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Someone must have been really bored to have thought up this one! Why would anyone need to know this? Seriously...

posted by charise on April 16th 2008 at 8:30am
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If this is all the media can come up with, we need to find some more scandalous politicians.

That said, if that cereal/candidate correlation is for real, I am apparently a walking, talking demographic. That's my cereal!

posted by anablackburn on April 16th 2008 at 8:53am
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Soda preference is likely best explained regionally, not politically. For example, Dr Pepper is very popular in the south, a region that heavily votes Republican.

posted by Shawn on April 16th 2008 at 9:53am
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Well apparently my drink preferences are very Republican. Although no other part of me is.

Also, it seems like a weird time to be writing an article touting a method thought up by Mark Penn.

posted by jennifer in sf on April 16th 2008 at 11:57am
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i'm sorry, but John McCain shown above a box of Fiber One cracks me up.

posted by leanne on April 17th 2008 at 8:11am
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I had the exact same thought, esp. given his expression in that picture, leanne!

posted by inkstainedwriter on April 19th 2008 at 7:30am
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