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That's a sad, creepy way to celebrate the holidays... it's like eating a rabbit on Easter.

That's slightly twisted.

Not because it's reindeer but because they are personifying it.

sad and creepy is right.

it's all about different culinary taste in different part of the world people.
In italy we love rabbit. Here in the US if you say you eat rabbit they all look at you like you'r a monster.

in Cina they eat dogs, and surprise surpise, in certain part of italy they (used to?) eat cats..

reindeer meat is actually really good with polenta.

It's not about the animal itself, it's about promoting the eating that animal on a holiday when children watch "Rudolph" on tv and dream about reindeer landing on their roof. It would be the same (to me) as roasting a rabbit after my kids had been visited by the Easter Bunny. Taking those animal-friendly traditions as a selling point for a food item is twisted, in my opinion.

Reindeer, rabbit, dogs, rats, people have lived on these things for thousands of years.

I just think the marketing is f'd up. Rudolph is a talking deer that takes on the persona of a small ambiguous human child.

Saying this particular product is a relative of Rudolph is then personifying the product leading one to believe that they are eating a child/reindeer.

This is like free vegetarian propaganda!

"Look people! When you eat reindeer you are eating the cute little stop motion character that we all grew up with!"

Judging by the symbols on the bottom of the can, this product is from some wild game company that believes eating exotic or unusual meats is more of an adventure and something you can brag to your beer swilling mates about.

I'd say, when purchasing any exotic or unusual meats, consider the source very carefully.

Reindeer is a fine meat. I mean, it's venison, pure and simple. It's a lot easier to get in Finland than here. It's a little weird to sell it as a product to impress people with. It's also weird to make the meat into pate... don't you usually use livers for that? Reindeer are more-or-less domestic, herded like free-range cattle, and slaughtered for their meat.

Creepy...

I had reindeer meet several times when living in Finland: as a steak, shredded as a pizza topping, and in reindeer/potato stew, and all times were quite delicious. I have no problems eating it as a pâté, but this packaging is a little creepy...

I can see it now--you buy the pate, the kids find it in the cupboard, and they are in therapy when they are 30 and they have no idea why. It might be a funny gift for your co-workers though; "You'll never believe this, I actually shot a deer that was on my roof! God knows how it got there. But I had it butchered and here, you can have some of it."