Apartment Therapy The Kitchn | The Jam Report: We Love Jam's Apricot Jam

The Jam Report: We Love Jam's Apricot Jam

Brand: We Love Jam
Fruit: Blenheim apricot
Source Location: California

Rating: Extra Addictive

This jam is like honey made from fruit. It's quite possibly the sweetest, richest jam we've ever tasted. We can definitely see why the mailing list for We Love Jam's endangered Blenheim apricot jam grew so quickly.

The first thing you notice when you open the jar is the fragrance. It's intensely sweet and heady. Not to get all poetic or anything, but the bright golden color and sweet aroma make us think of fruit that's ripened in hot summer sunshine. The taste is intense; in fact, we think it takes a little getting used to.

The Blenheim apricot has a perfumed, wild sweetness that is mostly bred out of the one-note apricots that make it into most jams these days. This jam does not have the more familiar tart flavor or jellied consistency of usual apricot jam. It's very runny, with a rich, honey flavor that is really indescribable.

The We Love Jam website claims that people on diets have been known to eat an entire jar of this in one day! We can see why - so buy at your own risk. If you want a jam that will elevate your morning toast to something really special, check it out.

*Rating System:

Addictive
Good
Yucky

Comments (8)

i will admit that that jam does look delicious, but as an apricot jam addict, i still don't think i would cough up $20 plus shipping on a jar. what i would do, is try to source out my own blenheim tree!

posted by erin n on September 18th 2007 at 9:00am
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It sounds nice, but my goodness it's expensive....even for the luxury of eating a rare apricot variety. I hope that the increased demand for the fruit will help increase the number of orchards that grow those trees.

posted by verily on September 18th 2007 at 9:49am
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The most favorite jam I've ever made was peach pit jelly. You literally boil the peach pits for flavor and then add in sugar and gelatin. It's absolutely wonderful.

posted by the aesthetic onion on September 18th 2007 at 11:32am
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I made the plum/earl grey jam from an earlier post and it's so delicious! And was easier to make than I expected. Thumbs up.

posted by 2T on September 19th 2007 at 3:51am
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It's worth $20 to us. I buy the smaller jars and the first one disappears in about two days. Then I ration the remainder. This stuff is heavenly!

posted by A Nony Mous on September 19th 2007 at 8:38am
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This sounds good, but I bet it doesn't beat the home made apricot jam that my mom and I made this summer. Okay, I feel smug now.

posted by Caitlin in Seattle on September 19th 2007 at 8:09pm
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Caitlin--Actually, I've made my own jam--which is great, far superior to commercial brands, and I love it--but this Blenheim jam is an etheral experience not to be missed. Expensive yes, but worth trying, at least once. Of course, then you'll just want more. I am sad to say I am now hooked and waiting until next year's run (sigh).

posted by Tea on September 30th 2007 at 10:12am
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hey guys, i've just received a jar of this from a friend of mine and have no idea how to store it. it's almost a liquidy consistency, not the jello-type stuff i'm used to....anyone?

posted by Madinat on August 27th 2008 at 5:42pm
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