apartment therapy changing the world, one room at a time

Oh, god. This post could have been written by me. My roommate and I have this conversation at least once a week, definitely every time we're in Target. I wouldn't pay more for packaging, but the Target brand of many things has gotten pretty adorable, and it's cheapest! Other than that, though, I'll admit that I choose the cutest packaging when several of the same products are similar prices. And I definitely notice when food places or stores have cute designs on their logos. Packaging counts!

guilty.

Yes. Before I had even looked to see what Yummy is, I wanted it. I generally manage to stifle these urges before they come to monetarily exchanged fruition.

However, yes--pretty packaging make me want things.

This reminds me of the ESTY post a few days ago with the colorful, new items for the kitchen. Pretty packaging and design sell products.

pretty, reusable packaging always makes its way into my bag. i love seeing jars and bottles back in the pantry, refilled with rice, pasta, and other goodies.

Totally guilty.

I've suffered from this condition for as long as I can remember but only just realized it after taking a Packaging Design. Speaking of packaging, I've seen so much creative packaging this month due to Halloween being in a few weeks. For example, a fruit punch drink that was in a container shaped like a blood bag/iv drip bag; so fun! Fiance had to drag me away! Has anyone else seen any great finds recently?

Oh and @BrooklynBaker: I agree, I agree, I agree. Target definitely knows how to be attractive.

I definitely do!

BUT while the Evian bottle is pretty and I would keep it to use as a vase, I cannot bring myself to buy bottled water unless it is the only option for clean drinking water.

On the other hand, the packaging on the mixers could break my not-pre-made mixer rule!

I definitely do, especially on guilty pleasure items like Ice cream, choclate, and wine. I probably wouldn't care if my Clorox came in pretty packaging, in fact, I would probably be annoyed if it were harder to find.

It definitely depends on the item but I would say more times than not, guilty as charged as well.

I WANT THAT ICE CREAM

I am totally guilty.

Guilty also. Who can deny wanting to make everything around you beautiful? My husband saw those new fancy M&Ms the other day and said he wouldn't mind having those sitting around in a large bowl. Nothing like aesthetics!

Oh, the packaging totally persuades me. Not only the designs, but also the packaging material. My excuse is that I'm studying graphic design, so I have to study the product's design as well. Whilst eating it.

... Right?

Oh yes, but I find those ice cream pints unappetizing. Especially the drooly one.

I had a funny (though non-food related) incident of packaging selling a product just the other day.

I needed a new DVD player, and was hemming and hawing with my sister in Best Buy. Within a price range, there were 6 DVD players with similar features: this one in Energy Star compliant, but that one is 10 bucks less, and so on.

After a quick look at the packaging, I said, "this one has a carrying handle. Sold."

The yummy containers are cute, but the color with the tiny slightly darker dots make me think of band-aids. So I don't know. But deep down I'm a penny pincher, so if it's cheaper, I'll prob. go for that one.