Modernizing the measuring cup seems like a silly idea at first. The glass Pyrex 2-cup measure has worked well in kitchens for generations.
Suddenly everyone from Mario Batali to the MoMA store are chiming in with new ways to measure. The Adjust-A-Cup measuring cup ($9.95 at Amazon and Crate and Barrel) is the best of the bunch.
When measuring sticky ingredients, like peanut butter, some is always left sticking to the sides of the traditional measuring cup. With this gadget, as the bottom of the adjustable cup is pushed up, the sides of the tube are scraped into the mixing bowl -- no spatula scraping required. As Alton Brown ($13.99 for a 1 cup and 2 cup plunger) says, "squoosh out every last particle . . . no waste."
oooo! i own one of these! i agree, it is fabulous. one side is for wet and one side is for dry. it's easy to use and easy to clean.