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Who Owns What: A Map of Organic Brands

2009-09-21-Organics02.jpgIn the fast paced world of food, organic companies and products seem to be taking the largest leaps forward. That means they also have the greatest appeal for larger parent companies looking to snatch them up and have under their corporate "wing." We were fascinated by these charts that reveal who is really backing the smaller names we think so highly of.

 
 

092109-organic.jpgThe research behind all this was done by Phil H. Howard, PhD of Michigan State and we have to say job well done! It's fascinating to pore over the different charts and see where little companies were snatched up by the bigger giants as the years moved forward.

Check out the charts in detail (and more importantly in a size you can actually read) over at at Howard's site and see the history of the organic industry taking shape!

Information Graphics: Organic Industry Structure

Related: Organic: The Debate Rages On

(Images: Phil Howard)

Tags

Food History, Food Politics, GREEN IDEAS, organic, brand, parent company

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Comments (7)

Really, don't you wish we could have charts like this for every industry? Maybe then we could figure out where the money and power is really going...

posted by jgphotomom on September 21st 2009 at 2:02pm
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Wow, this is really depressing.

posted by littlepaperheart on September 21st 2009 at 4:14pm
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hershey also owns dagoba and sharffen bergen, both offer organic products.

I should know, I work for hershey.

posted by mf1192 on September 22nd 2009 at 5:33am
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also, I'm not one who intentionally shops organic, but I've never understood why it's an issue for smaller companies to be joined together or even owned by larger ones. it's basic economics, creating economies of scale helps to keep prices manageable so we can eat without refinancing our homes!

posted by mf1192 on September 22nd 2009 at 5:37am
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Interesting. It's a good reminder that consumers really need a good source of information about a brand's environmental practices, rather than just assuming based on the name that a company is responsible. The positive thing I think these charts show is that big business does appreciate the economic value of organics, and is beginning to realize that people truly want change.

posted by Kirsten@Nexyoo on September 22nd 2009 at 10:50am
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mf1192,

it becomes an issue mainly because larger companies tends to answer to the shareholders and not the ethics.

Recently, larger agro industrial companies have tried to get the USFDA to change the rules of the organic labels. This would have resulted in allowing the use of GMO between others.

Small farms created the organic movement to differentiate themselves from huge company and defend their respect towards food and earth.

posted by flobo on September 22nd 2009 at 2:57pm
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fair enough, thanks for the explanation.

posted by mf1192 on September 22nd 2009 at 3:47pm
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