View Measure Storage from Morph

What do you think of canisters and jars with a built-in measuring scoop? We leave measuring cups or scoops in some of our most commonly used grains, which is convenient, but not so convenient as this new canister from Morph and Joseph Joseph: The lid itself is a measuring cup!

This canister was designed to be part of the Joseph Joseph View Storage canister line and will eventually be available in the UK through Joseph Joseph's distribution.

We actually really like how the lid fits over the canister; the full coverage of the twist-on lid means it should be even more sealed against air and pests. The measuring cup in the lid is quite brilliant, too, and we can definitely see using this for rice, oatmeal, barley, and other grains we cook frequently.