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I would just be concerned that there would be items in the cookbook that end up discontinued in the store. There are definite staples at TJ, but I've also watched sauces and snacks that I love get dropped from inventory.

No, I would not buy a store-specific cookbook. Ever. I love T J's, and love much of what they sell, but I really can't stand recipes that call for any branded foods, no matter what I think of the brand.

Now, if it were a cookbook of the recipes used to create the fine products at T J's, that would be different and I would consider it.

I persued this at a bookstore recently, but didn't buy it. The recipes looked pretty good and it's a fun concept. But as a previous poster mentioned, Trader Joe's is ruthless about developing new products and phasing out older ones. A blog would be more suited to TJs than a book.

Definitely something to get from the library.

I used to work at TJ's and for our store's 10th anniversary we put together an employee cookbook to give away to customers. 2 years later most of the recipes were outdated. I see that happening here as well.

I'd be happy to have a Trader Joes closer than 3 hours away

I wish there was a trader joes near me. I don't even have a Wold Oats within an hour and a half.

http://organicandnaturalmom.blogspot.com/

WILD Oats - I think i need a nap :)

http://organicandnaturalmom.blogspot.com/

I agree with the first commenter.

If the authors are as familiar with TJ's as they like to think, they wouldn't have put this book together. They should KNOW more than few of the ingredients will disappear in a short while.

I currently work at TJ's (on Sunday mornings) and have learned that TJ's doesn't regionalize their product pool like Whole Foods does. If a product sells consistently and really, really well in the Midwest and Southeast, but not in other regions of the country, the buyers will remove the product from all stores entirely.

And don't even try to get it back - the buyers don't listen.

www.thebitterfoodie.blogspot.com

I saw this book at Barnes & Noble in Bay Terrace (Queens) this weekend and wanted to page through it but it was sealed in plastic. This was a bit of a turn off... its probably not true, but my first thought was they probably want people to buy it for Trader Joe's and don't want anyone to realize how crappy this content is. Needless to say I didn't buy it.

I found an unwrapped copy at B&N Forest Hills. I wasn't particularly impressed with the book. I have to agree with smilla - this would be far more effective as a blog.

I'm a food demonstrator for Trader Joe's, and people ask us to publish a cookbook all the time. As mentioned before, we can't do this because so many products get discontinued.

However, for a great cookbook I'd like to recommend the awesome "Twist of the Wrist" by Nancy Silverton, which features a lot of products found at Trader Joe's (and elsewhere under their private label names) and is just a fabulous inspiration featuring "gourmet pantry foods". I have quite a few favorites I've made from this book.