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Hot or Not: Flavor Magic

2007_10_26-FlavorMagic.jpg

Easy seasoning tricks seem to be one of the fastest growing areas of gourmet gadgetry. The latest: an award-winning product called Flavor Magic. As far as we can tell, you wrap a sheet of seasonings around your individual portions of meat or fish, refrigerate, and the seasonings get transferred off the sheet as the meat marinates.

This is very interesting, but given that you have to let the meat sit for a while anyway, we can't tell if it's worth it or not. Have you ever used these?

 
 

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Comments (11)

Seasoning food has to be the easiest part of cooking... this is ludicrous.

posted by shani-o on October 26th 2007 at 6:44am
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"Seasoning shortcuts" usually involve a lot of sodium, preservatives, etc. I'd rather do it myself.

posted by Kelly H on October 26th 2007 at 6:49am
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Considering you can already buy (overpriced) pre-mixed herbal mixtures, marinades, stock, and all sorts of pre-made sauces, the only innovation here is the odd (but kind of nifty) format. It is true I have never seen a rub or marinade sold in sheet form. Perhaps for the truly gourmet camper? This is just a gimmick to separate people from their money.

posted by cmcinnyc on October 26th 2007 at 6:54am
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I saw this used on Iron Chef America once. The challenger chef had a sheet of pastrami flavoring and wrapped it around salmon, I think. Could have been something else though. Whatever it was, it certainly seemed to work within the hour-long time frame and got good reviews from the judges.

posted by Becca on October 26th 2007 at 6:59am
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I'd be worried about it for the same reasons Kelly H brings up.

If it used sea salt, natural flavorings, etc., maybe I'd say it's a good thing.

Unfortunately, it probably has a lot of synthetic binders, sodium, preservatives etc.

It certainly makes sense from a convenience standpoint. If you don't cook a lot you don't need to go out and buy a bunch of different spices that you may only use a couple of times.

posted by art on October 26th 2007 at 7:45am
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Lame. Seasoning is so easy and buying fresh herbs makes all the difference in cooking. Why are people so fixated on quick cooking fixes when the basics are so easy and the results are so good?

posted by Monkeyme on October 26th 2007 at 8:58am
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It may be tasty, but seasoning is so easy to do well. Also, this creates cardboard waste... How much sheets are there in that box?

posted by Eve in Hochelaga on October 26th 2007 at 11:13am
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isn't is easier to do a dry salt brine and mix with herbs of your own choosing? you get the awesomeness of doing a dry salt brine, tenderizing the meat, plus knowing what's going into your food. i did this the other nite for a jerk chicken and it was amazing.

posted by abby on October 26th 2007 at 2:34pm
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I've tried this product (which is really like a rub), and it works well. If you're cooking for just a few people and want to skip the prep for a change, this is a convenient solution. Surprisingly, it appears to be all natural and the sodium number was not too bad. The three flavors I tried were pretty intense (Madras Curry, Asian Citrus, Chipotle-Lime).

posted by borntocook on October 26th 2007 at 6:30pm
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ha! this reminds me of a bit on Wait Wait....Don't Tell Me where they talked about flavored shotgun pellets for use in turkey hunting. Marinates/seasons your bird from the inside out. I don't know if it's a real product or not but there's a website (seasonshot.com) that's good for a laugh if nothing else.

posted by eat more lemons on October 27th 2007 at 5:12am
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I've tried these as well, and I have to say they're pretty good. Sure, it's a bit of a gimmick, but if it gets someone do do a little cooking at home instead of calling for take out, than why not?

posted by thesamanthafiles on October 29th 2007 at 7:23am
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