You probably are familiar with Manischewitz, that syrupy sweet wine. It's not the most hip stuff, but its story is far more intriguing than you might expect. Modern Farmer has a look at the history of Manischewitz — and the story of how the biggest kosher company in the U.S. got started.
Interesting fact right off the bat: the rabbi who started Manischewitz Wines was actually named Dov Behr Abramson (he bought the passport of a dead man to emigrate). Also? He was the inventor of the square matzoh. Read on for more on why the wine is so sweet, and the Manischewitz-Mad Men connection.
→ Read more: Manischewitz: The Great Story of a Not-So-Great Wine by Meaghan Agnew at Modern Farmer