(Image credit: Courtesy The Coca-Cola Company (10), Data: Beverage Digest)

This article "Coke Confronts Its Big Fat Problem" in Business Week is utterly fascinating. It is not (unfortunately) about Coke finally owning up to its part in our current obesity epidemic, but it is a detailed look at Coke's rise through the 80's, decline through the 2000's, and what they're doing now.

Read More: Coke Confronts Its Big Fat Problem by Claire Suddath and Duane Stanford in Business Week