Helping to propel avocados to their new superstar status is the idea that they're a good source of healthy fats, with both mono- and polyunsaturated fats. They're also a "'nutrient booster,' helping the body absorb fat-soluble nutrients, like alpha- and beta-carotene and lutein, when consumed with food sources at the same time," according to the Hass Avocado Board, a marketing group representing producers and importers.
And, they just taste so good. As Stephanie Mueller, a Washington, D.C., public relations executive says, "[avocados] have a creamy mouth feel. That is so critical to brand influence and acceptance... It's rare to find foods that taste so good and are actually good for you."
Read More: Breaking Out Of Guacamole To Become a Produce Star | The Wall Street Journal
(Image: Dana Velden)