This summer Maine has been dealing with a unique problem: a glut of lobsters. A record harvest this year pushed prices the lowest they've been in 30 years, and now the lobster industry, which is Maine's third-largest employer, is launching a full-blown campaign to "rebrand the lobster and convince people to eat more of it," according to Newsweek.
The Maine Lobster Promotion Council recently unanimously agreed on a $3 million national ad campaign they hope will do the same for lobster as the "Got milk?" ads did for the dairy industry. But lobster fisherman aren't convinced, and are worried about the larger problem at hand:
[Some fisherman] are concerned that the industry is facing a problem no marketing campaign could help. This year's glut was largely due to warmer weather moving up the Atlantic coast, which caused the lobsters to shed their hard shells months earlier than they normally do. This summer, that meant the harvest was huge, but what it will mean next year, or the year after that, is anybody's guess. "How is the warm water in the winter going to affect the mating habits, the physiology of the beast?" asks Robert Bayer of the Lobster Institute at the University of Maine. "Nobody knows. A change like this, it's worrisome."
Lobster Recipes from The Kitchn
• How To Crack and Eat a Whole Lobster
• Recipe: Lobster Rolls and Lobster Lessons
• Butter-Poached and Beyond: 10 Ways to Eat a Lobster
Read More: The Other Other White Meat | Newsweek via The Daily Beast
(Image: Liz Vidyarthi)