So it's only fitting that the 7 & 7, a highball combo of Seagram's 7 whiskey and 7Up, should be the drink of choice among the small-time Little Italy mobsters in Scorsese's Mean Streets (1973).
The drink itself speaks of a certain time and place. Possibly the only completely branded mixed drink in the standard bartending repertoire (a generic request for "whiskey and lemon-lime soda" just doesn't have the same ring), it was backed by an aggressive advertising campaign in the 60s and 70s. And in the low-life bars of Mean Streets, they just keep ordering it up.
When Johnny Boy (Robert De Niro) brings a couple of boho girls he picked up in the Village over to meet his friend Charlie (Harvey Keitel, above), they don't know what to drink. Sarah wants a tequila, but Tony doesn't stock it in his bar. "Never mind," says Johnny Boy. "Listen'have a 7 & 7'it's good for both of youse."
7 & 7
(makes one highball drink)
1 1/2 oz. Seagram's 7
Lemon or lime wedge for garnish
Pour the Seagram's 7 into a highball glass filled with ice. Top up with 7Up. Garnish with lemon or lime (optional).
(A special thanks to veebee for suggesting Mean Streets and 7 & 7s in last week's post!)