Being one of the top wines of the world, Brunello is expensive and can sell for as up to $500 a bottle or more. The US currently consumes 25% of all Brunello production, so this is no minor dispute. A ban on Brunello importation in the US can cause a dent in the businesses of Brunello winemakers. The US has given Italy until June 9th to sort out the situation and to hand over the names of the wine producers that are suspected of fraud. After June 9th, if the US and Italian governments cannot reach an agreement, the US will ban all Brunello wine imports that are unaccompanied by a laboratory certificate showing they are 100% Sangiovese. The Italians are working hard to sort out the issue as quickly as possible and hope to avoid a ban in the US.
In the meantime, wine consumers should expect to see price hikes on Brunello wine.
(Image: Englewood Wine Merchants)