One of the more passionate debates in the food world is Hellman's mayonnaise (a.k.a. "Best Foods" west of the Rockies) versus Miracle Whip salad dressing. It's been going on for decades, perhaps ever since Miracle Whip was introduced by Kraft in the 1930's as a less expensive alternative to mayonnaise.
Often, what brand you were raised on will determine your mayo preference, although on occasion people have been known to switch. Raised in a strict Hellman's household, I'll never forget the first time I had a sandwich at a friend's house made with Miracle Whip. I actually gagged a little and couldn't finish it.
Which leads me to those who can't stand mayo no matter what brand it is. And then there are the Kraft aficionados and the Southern-raised Duke's loyalists. The Japanese mayo called Kewpie is gaining ground, too, while others will eat nothing but homemade. The debate is further complicated as mayo companies release new formulas and offer variations like 'Lite' or extra virgin olive oil.
Related:
• What is Kewpie Mayonnaise?
• Hellman's vs Homemade Mayonnaise
(Images: Mayonnaise manufacturers)
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I wish I knew what brand of mayo it is I like - it's the one that shows up in little dishes on the continent or in unmarked squeezy bottles in kebab van counters. I can't believe the vans are making their own mayonnaise, so there must be a manufacturer out there...
Grew up in Hellman's household, so I feel the exact same way re Miracle Whip. But what about Best Foods (Hellan's west of the Rockies)? -- it's actually a slightly different formula, slightly tangier.
Now I'm taken with Kewpie -- it has a much more mustardy bite that Hellman's. Also, on rare occasions I get imported mayo from France (at Zabar's or Fairway) that's all natural and really delicious. But it's pricey and you must use it up wthin a month.
That stuff at kebab vans is "white sauce," not mayonnaise.
I grow up on homemade mayo (in Italy) and I still think nothing can beat it, but, since I love the stuff and I don't trust the eggs I can buy here where I live, I eat Hellman's, which isn't half bad although it really cannot compare
Mayo is GROSS.
Miracle Whip is one of the few chemical-laden condiments that I have yet to give up. I use very rarely, but when I want a BLT or a tuna salad sandwich, nothing else has "that tangy zip." For almost any other "fancy" mayonnaise need (aioli for fries, garlic-dill mayo for salmon), I make my own.
Here's the thing: Miracle Whip isn't mayonnaise. It's a dressing, but so are lots of things. Similar, but not the same. So I picked Hellmann's, but only because I don't consider Miracle Whip to be mayo. I still like Miracle Whip. I like both... I'd even say equally. It depends on what I'm eating and what I have around. But if I HAD to choose only one to keep in my household, I'd pick real mayo.. since it's not as tangy I find it can be more versatile. And admittedly it's what I grew up with - my husband's family is a Miracle Whip family so he'd probably pick that. But again, he's perfectly happy to eat mayo too.
Hellman's FTW! Miracle whip is not even mayonnaise, it is a white gelatinous topping under the guise of mayo.
As a kid I would put so much mayo on sandwiches that my sister would say "can I have some sandwich with my mayo please?"... I have since learned proper mayo etiquette.
Duke's low showing so far is only because it is not widely distributed outside the south. If you like mayo, you must try Duke's.
I grew up eating Miracle Whip, but when I finally tried real mayonnaise, it was a conversion moment. Suddenly, mayo was awesome. The difference between the two was underlined when I saw Miracle Whip labeled as "salad cream" in the UK.
Definitely have to check out Duke's next time I'm in South Carolina.
I didn't grow up with one in particular but I pick Hellman's for our house. I tried Kraft mayo a couple of times and there's something about the taste that makes me go 'ick'. For cooking/baking though, I tend to pick cheapest 'real' housebrand mayo that's available at the time. I never buy salad dressing. Actually, when I make kraft recipes that require Miracle Whip, I replace it with mayo. I can't stand the taste of it either.
And homemade mayo? Yum! I should make it more often.
kewpie is the only mayo that doesn't feel glooped down with thickener to me :) japanese mayo all the way!
Duke's is the best! I haven't met many non-Southerners who have tried it, but I swear they would all be converts after just one taste.
I once dated a guy who loved nothing more than the "tangy zip of Miracle Whip." Complete dealbreaker :)
Homemade is best, but I'm too lazy most of the time. My go-to store-bought brand is Best Foods. But other than that the only ones on this list I've heard of are Miracle Whip and Kraft
It depends a lot on what I am making with it... Sandwiches only Helman's or Homemade (if I have time) Kewpie is great for certain things, but it's usually too sweet for a sandwich. NEVER Miracle Whip which just tastes nasty..
I haven't tried Duke's
I'm not picky about mayo, as long as it is NOT Miracle Whip! ew gross
I think Miracle Whip is devil spawn. Ranks right up there with ketchup as some of the grossest things ever.
I'm not a total mayo fan either... but I will admit to having a jar of Trader Joe's wasabi mayo in my fridge. I do like it in small amounts mixed in with my tuna salad (which also MUST contain chopped up celery).
It's Dukes or nothing. And I only buy it in North Carolina, then bring it home to Va with me.
Thomy mayo in the yellow tube is awesome. Tastes more like real mayo to me.
I use Lemonaise from The Ojai Cook, but I think Hellman's is the best mass-market mayonnaise.
http://www.amazon.com/Ojai-Cook-Lemonaise-oz-jar/dp/B0007MUM6S
Grew up on miracle whip, i like the tang of it more than "real" mayonaise. Kewpie is good, that was my only choice for mayo while teaching in China.
I don't use Miracle Whip on my sandwiches anymore, even though that's what I grew up on. But I do use it in my Chocolate "mayonnaise" cake and potato salad, coleslaw, etc. MW is different enough that it gives these things distinctively different flavors than when made with mayo. So I picked MW because I'm not anti-MW.
These days, Hellman's has so many different variations - olive oil, canola oil, soybean oil, etc. - that you may like one and not the others. I like the canola oil version best.
Homemade is obviously the best but I don't have the time/energy to make it all the time so I keep a tiny jar of Hellman's because, let's be honest, it's delicious.
Kewpie is fantastic, but the bottle is so creepy; both the feel of the plastic and the image of a baby are really disturbing.
I'm a Kewpie convert - picked up my first bottle about a month ago and am not looking back! Otherwise, I know my husband just buys Kraft when it's on sale, but it really doesn't compare. Especially when it comes to dynamite bowls (steamed rice, topped with veggies/cooked fish, a sauce made of Kewpie mayo and Sriracha, sprinkled with sesame seeds and a drizzle of teriyaki glaze)...Yum!
Most of the store brands... seem the same to me but I usually embellish them with something else - some examples:
Lemon zest and juice
Anchovies
Dijon and Horseradish
Siracha
homemade for me only - I grew up with it and it's not even hard to do:
http://www.lensandlentils.com/2009/04/mayonnaise-real-thing.html
if it has to be store-bought, then maybe Thomy (Nestlé) with the yellow label. or Hellman's, but it's terribly expensive in Germany. even then, I always add some Dijon mustard.
never, ever miracle whip.
I always though Hellmann's vs Kraft mayo was the big battle. Miracle Whip doesn't really compare. I like it on some things but it's more of a white BBQ sauce than a mayo. Haven't tried Dukes or Kewpie, but for Mayo I have always used Hellmann's (regular or light are both fine).
I would have chosen homemade, Hellman's and Miracle Whip if I could've of. I chose Hellman's because I turn to it most often.
I grew up on Miracle Whip and still think for a BLT, egg salad, deviled eggs, tuna salad, and some deli sandwiches it has more kick than mayo.
But I think Hellman's is much more versatile for most uses. And since I don't buy bottled salad dressings I use Hellman's made with Olive Oil for homemade creamy dressings. If I'm going to use a fair amount of mayo I'll make my own.
Hellman's hands down, end of discussion. Mircle Whip is about as disgusting as a food stuff can get. It should be banned to the outter reaches of the universe!
it all depends what i'm eating. eating a turkey sandwich making deviled eggs.. Miracle Whip all the way! I like the sweetness of it.
However i eat my french fries or home fries with mayo. and actually prefer burgers with mayo over miracle whip.. though i don't believe i have a preference on what brand.
I love Blue Plate.....Naturally N'Awlins!
I like them all, but I will slap you silly if I order mayo on a sandwich and you give me salad dressing, aka Miracle Whip.
All of that mayonnaise looks entirely too white to me...I like the kind with eggs.
OMG...why has no one mentioned sandwich spread?!?! I love that stuff.
store brand.
miracle whip is disgusting and not mayo.
Oh yeah, I totally second Blue Plate!!
Sandwiches always taste so much better with Blue Plate. Seriously.
@veggiesho---My husband loves sandwich spread! And his mother uses "sandwich spread" to make her own tartar sauce hack, by adding finely minced onion to it. It is so good with the fresh onion in it---and utterly delicious on saltine crackers! Who needs fish :)
I could eat Kewpie straight out of the bottle. It's the only mayo in my house.
I'm a Hellman's girl, but my Japanese husband (predictably) is a Kewpie guy. We use Kewpie with Japanese recipes, and I like it fine. But as someone else mentioned, I hate the packaging! Weird and floppy.
What about Blue Plate?
you need an other category - it's Trader Joe's all the way in our house.
I grew up on Miracle Whip, but since living in the South, I am a Duke's convert.
I also only use mayo when making salads (potato, chicken, tuna, egg...) or deviled eggs. I'm generally not a huge fan of mayo otherwise.
Wow hands down we have a winner. We never had Best/Hellman's growing up but now that I've found it, that is all we ever buy.
Hellman's all the way.
It's my mom's favorite condiment. She carries packets in her purse. Thank goodness she's so thin!
Trader Joes!! I used to be a Hellmans girl, but I tried TJ's about a year ago and I've never looked back.
Being a midwesterner, I've never heard of Duke's but I'll add it to my must try list.
For a fantastic mayo with a kick - TRADER JOE'S WASABI MAYO - cannot be beat!
Grew up with miracle whip, but am a Best Foods convert. Love kewpie for spicy tuna rolls, though!
Vegenaise is where it's at.
No eggs, no cholestrol, and it tastes better. If there's such thing as healthy mayo, this is it!
I grew up in a mayo-free house. Just dare to bring any of these into my father's house and you will be disdainfully mocked at for days. Put some on his sandwich and he'll throw it at you. Apart from a rebellious mayo-loving year in my early teens, the apple didn't fall far from the tree on this. YUCK all the way.
My first word was mayonnaise, so of course I like it. Hellmans all the way, anything else just tastes weird... except I do like McCormick's lime mayo (thinned with fresh lime juice) for fish tacos.
i picked hellman's/best foods only because trader joe's organic mayo wasn't an option. i've never had duke's or kewpie, but miracle whip is the nastiest condiment ever. it's too damn sweet!
I grew up in New England with Cain's mayo and I still like it. I also use Whole Foods but only in small amounts and sometimes I add mustard or lemon juice, heavy mayo can be cloying......always hated Miracle Whip.
Duke's is totally the best, if you can find it where you live. Your tomato (aka "mater") sandwich is incomplete without it.
Kewpie! I love that stuff, it tastes a bit more like egg than other types of mayo I've tried. But yes, the bottle feels...weird, to put it nicely.
Otherwise, Hellman's. I can not stand Miracle Whip.
Duke's and Duke's only for me. If I move away from the South, I will either order it online or have my family ship it to me.
Best Foods! Basic mayo which I was raised eating.... I think that is what you stick with. Although, I now buy veganaise exclusively - it has a very 'clean' taste.
If you have ever had a sub from Firehouse w/ Mayo - its Duke's - I will go to the edge of the Earth for Duke's - for mayo, dressing (Miracle Whip) - it is the best, the only
Dukes all the way! Nothing tops a turkey club quite like a thin layer of Dukes.
...oh wait, is miracle whip salad cream? I like that too, but it's not mayonnaise, it's salad cream. It's not even the same colour, never mind taste...
I'll hold out the option that the kebab van stuff may also not be Mayo, but it tastes more like Mayo from the mainland than the jarred stuff does...
Hellmans with olive oil works for me. Though I use it 2-3 times a month, the most, for tuna salad. :) We don't eat sandwiches often. And when we do, I prefer to use good quality cheese (Swiss, Brie, Roquefort), it gives more flavor and taste.
I grew up in a Hellman's household but one taste was all it took for me to switch to Duke's. They sell it in DC.
I had no idea that Duke's was a southern thing. I grew up in North Carolina and can't STAND any mayonnaise but Duke's. Hellman's tastes like death in my mouth.
Veganaise tastes very similarly to Duke's, and was my topping of choice when I was vegan. Still eat is occasionally (more often than actual mayo, in fact).
If I could, I would have picked both Best Foods and Miracle Whip. I grew up with both. We use Best Foods for any recipe asking for mayo, and we use Miracle Whip for sandwiches.
Mayo is quite a taboo word around my circle of family and friends. It's either "How can you eat a dry sandwich?" or "That stuff shouldnt be considered edible!" I have a sneaking suspicion that the stigma attached to it has become so widespread that some people (note: most of my friends) just assume it's gross without trying it.
One of my friends had a funny revelation over her hatred of mayo. She loves sushi rolls. After years of going to this one place, somehow the topic of mayo came up. She declared how disgusting it was and how it makes her sick to her stomach every time she eats it...then took a big bite out of a roll. We then stared at her and gently (okay, incessantly) teased her about the mayo that was in it. She still cant give up the sushi rolls, but ever since then, after a big meal she always feels sick to her stomach. I cant help but laugh on the inside (sorry D!).
I have yet to tell my husband that the ranch dressing he loves has mayo in it.
Kewpie might have a weird bottle but it gets out every last drop of that mmmmmayo! x_x
veganaise!
I'm from the South. We take our mayo seriously. I freakin' love mayonnaise. My fries demand it. As does my chicken salad. It is the condiment of angels, little eggy pieces of Heaven.
Kraft Mayo. Forever. Any other mayo is dead to me.
Miracle Whip? Blue Plate? Get out of my face with that mess! It is not mayo at all, but a 'sandwich spread' and an affront to all that is good and holy.
I find McCormick's brand Mayo that is made in Mexico to be the best I can find it at one of my local groceries in the world foods aisle
To all those lauding Duke's, you're absolutely right! Duke's mayo really is the best. If only they had wider distribution and more advertising, everyone else would know it too!