The stand mixer market is really dominated by KitchenAid (earlier we showed you their new colors for 2013), with some competition from Cuisinart and Breville. So we were really fascinated to see a few fresh new options at the Home + Housewares show yesterday — most notably this stylish machine from Bodum, who is more commonly known for coffee and tea ware than small appliances. Want a closer peek?
In the past, Bodum has offered a few small electrics, like various coffee makers, a juicer, and their hand mixer, pictured above. The hand mixer deserves its own side note, as I really liked its styling and the way it sits firmly upright when you put it down.
→ Bodum Bistro Electric 5-Speed Hand Mixer at Amazon - The first generation of the hand mixers is available now; a slightly smaller and less expensive version will also go on sale early this summer.
But the big news this year was Bodum's stand mixer, a severely stylish new offering. It looks and feels hefty and sturdy, with feet that grip the counter. There are two optional attachments — a slicer that will shred and slice vegetables and cheese, and a meat grinder, seen above. Minus the optional attachments, the mixer will retail for about $400.
Bodum designed this thing from the ground up at their Swiss design headquarters, and they made some really interesting choices. Unlike other stand mixers, which tend to put a lot of emphasis on stainless steel and other "pro" finishes, the Bodum mixer is a little more playful, with a rubber exterior and colors and angles that make me think of kids' toys.
They left the top part of the mixer clear plastic so you can watch the motor running, and some of the attachments are Tritan plastic as well. This took me aback (plastic attachments? for a mixer?) but Bodum has an interesting angle: they claim that the clear plastic parts of the meat grinder and slicer make them much more sanitary, since you can see clearly when the product has been washed out completely. This made sense to me; I am always a bit nervous about dirt getting stuck inside my stainless steel mixer in places I can't see or reach.
I'm pretty eager to go hands-on with one of these mixers and see how it compares to other mixers on the market. What do you think of the looks? Does the modern styling attract you?
(Images: Faith Durand)