New York’s Bottlerocket Wine & Spirit: Wines Organized By Their Suggested Food Pairing!

Maxwell Ryan
Maxwell RyanCEO
Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver. Since then he has grown ApartmentTherapy.com, added TheKitchn.com, our home cooking site, and has authored four books on design. He now lives with his daughter in a lovely apartment in Brooklyn.
published Sep 9, 2013
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Are you confused about wine and food pairings? Do you look at wine store shelves with blank stares and utter confusion? Fret no more because Bottlerocket in New York’s Flatiron district will solve all of your food and wine pairing needs. In a revolutionary approach, Bottlerocket organizes their wines by food pairings, complete with takeout suggestions and takeout menus!

Called “the most user-friendly wine shop in New York,” Bottlerocket’s whole approach is to make shopping for wine intuitive and fun. Looking for something to go with duck? No problem. A nice bottle to accompany tonight’s pork chops? Done and done.

Bottlerocket offers free, same-day delivery to New York City residents from 9th to 29th Streets, 3rd to 8th Avenues. In addition to their New York City store, Bottlerocket also has a store in Westport, CT and hopes to open in other cities soon.

Is this the kind of wine shop you’d like to have in your neighborhood? Or does it sound oversimplified to you? How do you like to shop for wine?

Visit the Store → Bottlerocket

(Images: Bottlerocket)

Filed in:
New York
Wine
Beverages