Lucky Charms cereal evokes fond memories for children and adults of all ages. And when we talk about Lucky Charms, we're really only talking about the best part: the marshmallows.
But General Mills has announced big plans to change those beloved marshmallows — for the better.
General Mills plans to eliminate artificial colors and flavors from all its cereals — including Lucky Charms — and replace them with natural alternatives, like fruit and vegetable juices and spice blends. This action has huge health implications, as artificial food coloring has been linked to cancer, allergic reactions, and behavioral issues in children.
So far, General Mills is the only cereal-maker to make such a powerful declaration, but other companies may follow suit soon. The change will take time, however, and won't be completely in effect until the end of 2017.