Due to the high cost of certification, eight major salmon buyers in Alaska (accounting for 72% of the market) are declining to renew their support for the Marine Stewardship Council's sustainable seafood certification beyond October 2012, when the current certification ends. This move, should it hold fast, essentially renders the certification worthless.
The salmon buyers, which include Icicle Seafoods, Trident, Peter Pan, and Ocean Beauty, claim their product was "sustainable prior to the existence of the MSC and... will be sustainable long after the MSC." They also believe they will be better equipped to market the sustainability of wild Alaskan salmon and meet the needs of customers demanding responsible sourcing by withdrawing from the MSC program.
(Image: Emma Christensen)