"as seen on TV" kitchen product that we own, and yet we're not ashamed to say that we have it, love it, and use it. It's hard to even know where to start talking about the Magic Bullet. The official website is rather loud; it talks like a personal trainer or fitness guru, promising that this little blender will help you get fit, cut down the time you spend cooking, and change your energy levels. Whoa. It is best to ignore all the made-for-TV hype and focus on what this appliance does very well.
Its first benefit is the small footprint. Unlike traditional blenders and food processors, the Magic Bullet really doesn't take up much space at all. It goes vertical, with a small round power base that is easily stored away. This is our favorite thing about it; it's much easier to pull in and out of the cupboard than our old blender.
Another advantage is how simple it is to use. You don't have to choose between mysteriously-named settings - Puree, Blend, Crush. There's just one setting. You screw the blade cap onto the jar or cup you're using, flip it over, and hold it down. As long as you're pressing the cup down the motor is running. Release and it stops. If you need some extra hands-free time, hold the cup down and turn it so it locks. So, basically, as long as you're holding it down, the Magic Bullet is on. When you want the blades to stop, let go. And then comes what Magic Bullet's hype-machine calls the "The Cyclonic Cutting Zone® Process." Errr - OK. Well, whatever they call it, it works marvelously. They say it can do virtually any job in 10 seconds or less, and we found this to be true.
We put this blender to the ultimate test: a blended drink with big ice cubes. Our old blender struggled with this, leaving shards of ice and big chunks in any iced drinks we tried to make. The Magic Bullet whipped through the ice; we couldn't believe what a fine texture it had here. It was literally like ice cream! In fact, it was so fine we had to add extra ice to fill it out.
It was a fabulous milkshake (a little boozed up too; watch out - recipe coming soon!) The short story is, this is a great little blender, especially for small apartment kitchens without a lot of space to store full-sized appliances. You can get 2 for 1 through their website for about $100, or buy through Amazon. The only down-side to this thing is all the stuff it came with: there are multiple jars and pitchers and "party cups" so everyone can have their own custom smoothie. There are even lids and rims for everything. This is fun, but we have limited space to store all this stuff. But that is a small aside; in general we've been totally pleased with our new toy - it came just in time for summer cocktails! • Official Magic Bullet website • Buy on Amazon, $54.99 Republished post originally posted on July 9, 2008. Related: Good Product: Immersion Blender with Whisk