It's hard to even know where to start talking about the Magic Bullet. The official website is rather loud; it talks like a personal trainer or fitness guru, promising that this little blender will help you get fit, cut down the time you spend cooking, and change your energy levels. Whoa.
It is best to ignore all the made-for-TV hype and focus on what this appliance does very well.
So, basically, as long as you're holding it down, the Magic Bullet is on. When you want the blades to stop, let go.
And then comes what Magic Bullet's hype-machine calls the "The Cyclonic Cutting Zone® Process." Errr - OK. Well, whatever they call it, it works marvelously. They say it can do virtually any job in 10 seconds or less, and we found this to be true.
The Magic Bullet whipped through the ice; we couldn't believe what a fine texture it had here. It was literally like ice cream! In fact, it was so fine we had to add extra ice to fill it out.
The short story is, this is a great little blender, especially for small apartment kitchens without a lot of space to store full-sized appliances. You can get 2 for 1 through their website for about $100, or buy through Amazon.
The only down-side to this thing is all the stuff it came with: there are multiple jars and pitchers and "party cups" so everyone can have their own custom smoothie. There are even lids and rims for everything. This is fun, but we have limited space to store all this stuff.
But that is a small aside; in general we've been totally pleased with our new toy - it came just in time for summer cocktails!
Republished post originally posted on July 9, 2008.