Here's a bit of news that was buzzing around last week: Did you hear that the Pork Board sent a cease and desist notice to ThinkGeek over their unicorn meat packaging?
ThinkGeek launches some new, exciting, and ultimately fake product every April Fool's Day. This year, it was a SPAM-esque tin of unicorn meat ("Crunchy horn bits in every bite"). Their only mistake was labeling it "the new white meat."
The National Pork Board sent a cease-and-desist letter to ThinkGeek over the use of this phrase, which they felt infringed on their own trademark. ("The Other White Meat.") The Pork Board says they are just trying to protect their identity, but ThinkGeek was terribly amused by the idea of unicorn meat getting confused with pork. "It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn," said Scott Kauffman, president of ThinkGeek's parent company.
Kauffman also lamented the fact that ThinkGeek has supported pork so ardently with all its bacon paraphernalia; it it right for such obvious bacon supporters to get attacked by the Pork Board itself?
Regardless, though, it has been quite a hoot to read all the commentary surrounding the staid Pork Board lawyers' document and the response of the unicorn meat purveyors.
• Read more: Blame the unicorns at The Washington Post and Pork Board Is Not Laughing at Kentucky.com
• Get your own unicorn meat: Canned Unicorn Meat at ThinkGeek
Related: What's The Deal With Pâté?
(Image: ThinkGeek)
Elizabeth Apron fro...

To top it off, Thinkgeek is giving 10% off $40 orders to people who might have been offended or confused by their utter lack of consideration for the NPB's trademark.
http://www.thinkgeek.com/blog/2010/06/officially-our-bestever-cease.html?icpg=pbfiasco
this is good :DDD
It's sad that the Pork Board doesn't understand the concept of satire..
d4kk1tt3n: It is irrelevant whether the Pork Board thought it was funny. I am sure the people who work there found it quite amusing.
They have to protect their trademark or risk losing it by setting precedent of allowing it's infringement.
Nutritinally, pork isn't even a "white" meat. Too much myoglobin.
Ugh, spelling errors. Sorry! (I really can spell *nutritionally* correctly)
There's no need to protect the trademark here since the unicorn meat and its status as another white meat is so clearly satirical.
It seems that ThinkGeek would have no problem proving their case in court, but who the hell wants to spend all the legal/court fees to do it?
Apparently parody is a protected form of use. So no, it doesn't matter if the Pork people thought it was funny.. it's *obviously* satire. One would like to hope that they could at least grasp the concept that unicorns are fictional. (But god, don't quote me on that one to any of my nieces)
I have to post this:
http://games.adultswim.com/robot-unicorn-attack-twitchy-online-game.html
XD