Pork Board Attacks ThinkGeek Over Unicorn Meat Labeling

Here's a bit of news that was buzzing around last week: Did you hear that the Pork Board sent a cease and desist notice to ThinkGeek over their unicorn meat packaging?

ThinkGeek launches some new, exciting, and ultimately fake product every April Fool's Day. This year, it was a SPAM-esque tin of unicorn meat ("Crunchy horn bits in every bite"). Their only mistake was labeling it "the new white meat."

The National Pork Board sent a cease-and-desist letter to ThinkGeek over the use of this phrase, which they felt infringed on their own trademark. ("The Other White Meat.") The Pork Board says they are just trying to protect their identity, but ThinkGeek was terribly amused by the idea of unicorn meat getting confused with pork. "It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn," said Scott Kauffman, president of ThinkGeek's parent company.

Kauffman also lamented the fact that ThinkGeek has supported pork so ardently with all its bacon paraphernalia; it it right for such obvious bacon supporters to get attacked by the Pork Board itself?

Regardless, though, it has been quite a hoot to read all the commentary surrounding the staid Pork Board lawyers' document and the response of the unicorn meat purveyors.

Read more: Blame the unicorns at The Washington Post and Pork Board Is Not Laughing at Kentucky.com

Get your own unicorn meat: Canned Unicorn Meat at ThinkGeek

Related: What's The Deal With Pâté?

(Image: ThinkGeek)

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Faith is the executive editor of The Kitchn and the author of three cookbooks. They include Bakeless Sweets (Spring 2013) as well as The Kitchn's first cookbook, which will be published in Fall 2014. She lives in Columbus, Ohio with her husband Mike.

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