Beyond brand preferences, retailers are also customizing coupons for shoppers based on the size of their households and even how price-conscious they are, offering "a bigger box of Tide and bologna if the retailer's data suggests a shopper has a large family, for example (and expensive bologna if the data indicates the shopper is not greatly price-conscious)."
While this customization is currently limited to coupons, Safeway says it has the ability to adjust prices based on an individual's buying habits and may add that feature to its personalization program in the future.
Read more: Shopper Alert: Price May Drop for You Alone at the New York Times
What do you think? Do you see these programs as a better way to save money at the supermarket? Or are they an invasion of privacy?
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